Making $$$ with Grok Bot

频道: Greg Isenberg
视频: https://www.youtube.com/watch?v=qQluNEfSVHk
原文语言: en
统计: 共 85 轮 · Greg 35 · Billy 42

[0:00] Greg

Grockbot is here and there's a reason why it's going viral. I mean, anyone who's non-technical could spin up these agent teams and actually run a business end to end. Today's episode is for anyone who's interested in starting a business, running a business that is completely run by AI agents. And we show you not just big ideas that you can run, small ideas that you can run using Grockbot agent teams that do 2, 5, 10, $25,000 a month. I had my friend on Billy Howell come on the podcast and show you exactly how he runs his local newsletter business using Grockbot agents. So, this episode is for anyone who's interested in starting a business that actually has agents running the entire thing. We're going to show you how to use Grockbot. We're going to show you how to spin up these agents. We're going to show you the best practices. We're going to show you the business ideas that work here. Enjoy the episode.

Grok Bot 来了，而且它这么火是有原因的。说白了，任何不懂技术的人都能搭起这些 agent 团队，真正把一门生意从头到尾跑起来。今天这期节目，献给所有想创业、想经营一门完全由 AI agent 运转的生意的人。我们不光给你看能做的大点子，还会给你看用 Grok Bot agent 团队就能跑起来的小点子——每月能做到 2 千、5 千、1 万乃至 2.5 万美元。我请来了我的朋友 Billy Howell 上节目，他会原原本本地演示，他是怎么用 Grok Bot 的 agent 经营自己的本地 newsletter 生意的。所以，这期节目适合所有想创办一门真正由 agent 包揽全部运营的生意的人。我们会教你怎么用 Grok Bot，怎么搭起这些 agent，会讲最佳实践，还会告诉你哪些商业点子在这上面行得通。好好享受这期节目吧。

[0:56] Greg

I'll see you at the end. and I can't wait to see what you build.

我们节目最后见，真等不及想看看你会做出什么。

[1:07] Greg

Thank god Billy Howell is here. And Billy, by the end of this episode, what are people going to learn?

谢天谢地，Billy Howell 来了。Billy，看完这期节目，大家能学到什么？

[1:14] Billy

You're going to get an inside look at a business that I built and run with Grockbot. And you're going to come away with how you can set up your own business using Grockbot.

你们会近距离看到我用 Grok Bot 搭建并运营的一门生意，看看它内部是怎么运作的。看完之后，你们也会知道怎么用 Grok Bot 搭起自己的生意。

[1:23]

Okay. And a little birdie told me that you think Grockbot is like the best place that anyone could run agent teams, right? So, you're going to go through the best practices of Grockbot, how you're using it. You're a guy who literally tests every single tool. You test hundreds of tools to millions of people with the rundown. You're going to show us how Grockbot works. You're going to give us the best practices. You're going to tell us how we can use Grockbot to build businesses and run Asian teams. And by the end of the episode, can you commit that the person that is going to give their time to this episode have will have a better understanding than anyone on the internet to run a business with Grockbot. Yeah, 100%. Because most of the content I see around Grockbot is wrong. They totally don't understand why this tool is powerful. And I'm going to just transmute all that information into people's brains because I'm so excited about this and it's all I think about.

Greg： 好。有小道消息说，你觉得 Grok Bot 基本上是任何人跑 agent 团队的最佳平台，对吧？所以你会带我们过一遍 Grok Bot 的最佳实践，讲讲你是怎么用它的。你这人是真的每个工具都亲自测——你在 The Rundown 上给几百万读者测过几百个工具。你会给我们演示 Grok Bot 怎么用，分享最佳实践，告诉我们怎么用 Grok Bot 搭建生意、运转 agent 团队。那到节目结束的时候，你敢不敢打包票：愿意花时间看完这期的人，会比网上任何人都更懂怎么用 Grok Bot 经营生意？

Billy： 当然，百分之百。因为我看到的关于 Grok Bot 的内容大多是错的，那些人完全没搞明白这个工具到底强在哪。我就是要把这些信息原原本本地灌进大家脑子里，因为我对它实在太兴奋了，满脑子想的全是它。

[2:21] Greg

All right, let's do it.

好，那我们开始吧。

[2:22] Billy

Okay, so Grockbot is this new agent team tool. And if you haven't seen it, it looks like this, Greg. Now, what we're looking at here is the team that runs my newsletter. My newsletter is called the Arlington Bagel. You can see it here on the hat. Pretty sweet. And it goes out to 6,000 Arlingtonians every Thursday. And I used to have an intern, my cousin Marshall, run this newsletter. He would research it. He would put it together. He would edit it. He would man the email desk. But cousin Marshall, I had to let him go because Grockbot is just so much better.

好，Grok Bot 是一个新出的 agent 团队工具。Greg，如果你还没见过，它长这样。我们现在看到的，就是运营我那份 newsletter 的团队。我的 newsletter 叫 The Arlington Bagel，你看，这顶帽子上就印着，挺酷吧。它每周四发给 6000 位阿灵顿居民。以前我请了个实习生——我表弟 Marshall——来打理这份 newsletter：他负责调研、组稿、编辑，还负责守着邮箱处理来信。但是表弟 Marshall 嘛，我只能让他走人了，因为 Grok Bot 实在是强太多了。

[3:03] Greg

Sorry, Cousin Marshall.

对不住了，Marshall 表弟。

[3:05] Billy

What actually happened is he went to work at a summer camp where they don't have internet. So Grockbot kind of saved me. And Greg, have you used Grockbot yet?

其实真实情况是，他去一个没网的夏令营上班了，所以 Grok Bot 算是救了我。Greg，你用过 Grok Bot 了吗？

[3:15] Greg

I have.

用过。

[3:16] Billy

Okay, cool. How many agents do you have over here?

好，不错。你这边有几个 agent？

[3:21] Greg

I have one, two, three, four, five, six.

我有一、二、三、四、五、六个。

[3:25] Billy

Six. Okay. So, the best thing I think about Grockpot is that you have a limited amount of agents. And I did the math on this and I think it's about is 76 or 88 possible unique agents because when you set them up, you've only got this many shape and color combinations. And you can upload a custom avatar. But the point is it it's all built around constraints. And that's why it's so useful for me. Uh because if you're like me, you probably use lots of a agent tools. You probably have lots of business ideas. And what that turns into is an agent for every single task you think of a chat GPT thread. You'll never come back to a clog co-work project folder that sits there until you remember about it two weeks later. But what I like about Grockbot is you are forced to be missionoriented because it's one thread, one bot. It's DMs. It's like talking to a teammate. And I actually think that design thing is one of its best selling points. Color and shape is all the human brain needs to differentiate something. So you can easily recognize all your different little teammates here versus like a grayed just like a gray thread in chat GPT or Claude. It's just I find this tool saves you so much on switching costs and organization.

六个。好。我觉得 Grok Bot 最棒的一点，是 agent 的数量是有限的。我专门算过，大概能有 76 个还是 88 个独一无二的 agent，因为你创建的时候，形状和颜色的组合就只有这么多。你也可以上传自定义头像。但重点是，它整个都是围绕约束来设计的，这也正是它对我特别有用的原因。因为如果你跟我一样，你大概率会用很多 AI agent 工具，手上也有一大堆商业点子。结果就变成：你想到的每件事都开一个 agent——一个你再也不会回去看的 ChatGPT 对话，一个躺在那儿、直到两周后你才想起来的 Claude Cowork 项目文件夹。但我喜欢 Grok Bot 的地方在于，它逼着你以使命为导向，因为一个对话就对应一个 bot。它是私信（DM）的形式，就像在跟队友聊天。我其实觉得这个设计是它最大的卖点之一。人脑区分东西，有颜色和形状就足够了。所以你能一眼认出这里各个不同的小队友，而不是像 ChatGPT 或 Claude 里那样，全是一条条灰扑扑的对话。反正我发现，这个工具能帮你在切换成本和归类整理上省下大把功夫。

[4:58] Billy

Um, so right off the bat, we're saving time using this. Am I sounding crazy here talking about the design of the agency?

所以一上手，用它就已经在帮我们省时间了。我在这儿大谈 agent 的设计，听起来是不是有点疯？

[5:07] Greg

Well, you're not. I think like, you know, a few weeks ago, the buzz was all around Jack Dorsey's Buzz product, which I think was such an interesting product, but I think what, you know, I posted a video about it and a lot of people were just like, I don't I don't know how to how to get this started. you know, it was a lot of the technical people liked it, but what it feels like is um Grockbot is almost like a non-technical version uh of some of the features of Buzz. So, if you're non-technical and you want an agent team and you want this almost like Slack-like experience, um Grockbot is a good place to start. Now, I think the big question that a lot of people have is, and this is what I want to get to by the end of this episode, is you know, it's not cheap. It's, you know, $200, $300 a month. Um, you know, if Yeah. How can we Yeah. How can we You have it right there. How can we make Grockbot pay for itself? 5x, 10x, 20x, 50x. Um, where do we go?

不疯。我觉得吧，你看几周前，大家的话题全围着 Jack Dorsey 的 Buzz 转，我觉得那是个特别有意思的产品。但是，我当时发了个视频讲它，很多人的反应就是：我不知道这东西该怎么上手。技术背景的人大多挺喜欢它的，但我的感觉是，Grok Bot 差不多就像是 Buzz 部分功能的非技术版。所以如果你不懂技术，又想要一个 agent 团队，想要那种近乎 Slack 的使用体验，Grok Bot 是个不错的起点。现在我觉得很多人最大的疑问是——这也是我希望在这期节目结束前讲清楚的——它不便宜，一个月要 200、300 美元。那要是……对，我们怎么……对，我们怎么……你那儿正好就有。我们怎么让 Grok Bot 把成本赚回来？赚回 5 倍、10 倍、20 倍、50 倍？该从哪儿下手？

[6:10] Billy

Okay, Greg. Uh, you're not going to like this, but you're going to have to pick one project to work on with Grockbot.

好，Greg。你可能不爱听，但你得挑一个项目，专门用 Grok Bot 来做。

[6:18] Billy

Okay. So, the problem that I found as someone who uses lots of AI tools and builds lots of business ideas is you can't you can't you don't have enough tokens to build four businesses as one at once. Uh you're you're going to go into debt paying for tokens. And even worse than that, you're going to have context bleed that's going to make all of your agents less effective. So how Grockbot works is these guys actually run on the cloud which is different than a lot of agent kind of team products that you use. Um I don't

好。作为一个用很多 AI 工具、折腾很多商业点子的人，我发现的问题是：你的 token 根本不够你同时搭四门生意。你会为了付 token 钱欠一屁股债。更糟的是，你还会遇到上下文互相串味（context bleed），让你所有 agent 的效果都打折扣。Grok Bot 的运作方式是，这些 agent 其实是跑在云端的，这跟你用的很多 agent 团队类产品都不一样。嗯，我不……

[6:56] Greg

well they spin up a that's the difference here right is they spin up virtual machines for your agents

嗯，它们会开一个……这就是区别所在，对吧？它们会给你的 agent 开虚拟机。

[7:02] Billy

virtual machine they all live on one computer in the cloud. M

虚拟机——它们全都在云端的同一台电脑上。嗯

[7:07]

I like pretty sure on that. I actually hadn't

这点我还挺确定的。我其实之前没

[7:11]

thought. Um

想过。嗯

[7:13] Billy

but why that's important is if I do my newsletter in here and then I also do like managing my Twitter and then also I'm sorting receipts in my Gmail. That's just going to add context bloat. That's going to add files to trip them up. Uh it it's going to slow you down and it's going to ultimately burn tokens that go towards your limit. Uh, I've noticed that the Grockbot usage plan is pretty generous. Uh, I think in the first week I used it pretty heavily. Uh, but was able to get through week one with like 10% of my usage left. And that's me running one newsletter. So, Greg, like imagine someone starting two new businesses and managing their email. you're gonna hit that limit and you're gonna be like, "Well, I just set $200 on fire and you're gonna be frustrated." Uh, so you I I think you need to pick.

但这之所以重要，是因为如果我在这里面做 newsletter，同时又拿它管我的 Twitter，还在 Gmail 里整理收据，那只会造成上下文膨胀（context bloat），多出一堆会把它们绊住的文件。这会拖慢你的速度，最终还会烧掉 token，全算进你的用量上限。我发现 Grok Bot 的用量套餐其实挺大方的。我第一周用得挺狠，但熬到第一周结束时还剩大概 10% 的额度。而这还只是我跑一份 newsletter。所以 Greg，你想象一下，要是有人同时开两门新生意、还拿它管邮件，肯定会撞上限，然后心想：“得，我这 200 美元算是白烧了。”你会很郁闷的。所以我觉得你得挑一个。

[8:09] Greg

So, can you walk us through like, okay, your cousin quits. Um, you need you need to create an agent team. Like, walk us through some of your agents, how people could think about best practices, setting them up, and and and just give us the sauce.

那你能不能带我们过一遍——比如说，好，你表弟不干了，你需要组建一个 agent 团队。给我们讲讲你的几个 agent、大家搭建它们时该怎么考虑最佳实践，总之把你的独门秘方交出来吧。

[8:24] Billy

Yeah, man. So, when you start, they give you a bunch of preloaded agents that I can't recreate here, but I like I picked chief of staff from the list. And then because I already had an existing business, so if you have an existing business, give it access to your existing business docs and have it do day one just like an audit research kind of plan. So, I had it look at my notion, my Slack, my Gmail, and I said, "Hey, take stock of this business." And then I need you to tell me the top three agents that you suggest we create first for this team to drive revenue. Right? Our mission is to drive revenue. So what do we need? And so my chief of staff went, if we scroll back far enough, I can probably find it. Um but that's probably not worth doing. It kind of took it. So it took a deep look at everything and it said, "Okay, uh we're going to need a research agent that researches the newsletter items." So, it's a local newsletter and we give you three things to do every weekend and restaurant new restaurant news, right? So, it was like, we need a research agent. Um, we and then chief of staff was like, I'm going to edit it the first issue. We're not going to do an editorial bot yet. So, we just started with research sales and then the newsletter goes through Beehive. Uh so it suggested we have a beehive expert agent that just anytime we have a question about can we do this in beehive like how does this look in beehive stuff like that it goes to that.

好嘞，兄弟。一开始，它会给你一堆预设好的 agent，这里我没法重新演示，不过我当时是从列表里挑了 chief of staff（幕僚长）。然后因为我本来就有一门现成的生意——所以如果你已经有生意在做，就让它访问你现有的业务文档，第一天先让它做一轮类似审计、调研、出规划这样的活。于是我让它看了我的 Notion、Slack 和 Gmail，跟它说：“嘿，把这门生意盘点一遍。”然后我需要你告诉我，为了让这个团队带来收入，你建议我们最先创建哪三个 agent。对吧？我们的使命就是带来收入。那我们需要什么？然后我的 chief of staff 就……如果往回翻得够远，我大概能找到那段记录，不过可能不值得花这功夫。它算是……总之它把所有东西都深入看了一遍，然后说：“好，我们需要一个调研 agent，专门调研 newsletter 里要写的条目。”因为这是一份本地 newsletter，我们每期给大家推荐三件周末可以做的事，还有餐厅新闻、新开餐厅的消息，对吧？所以它说我们需要一个调研 agent。然后 chief of staff 又说：第一期我来编辑，暂时先不设编辑 bot。所以我们一开始只有调研和销售。另外我们的 newsletter 是通过 beehiiv 发的，所以它建议我们配一个 beehiiv 专家 agent，以后只要遇到问题，比如“这个在 beehiiv 里能不能做”“在 beehiiv 里看起来是什么样”之类的，就去找它。

[10:00]

So if your business is really dependent on a platform say you want to set up a Shopify store which is something we'll talk about definitely having a Shopify dedicated agent is a good idea just so your chief of staff doesn't have to be an expert in everything. So, is what I'm hearing the first step is to set up a chief of staff.

Billy： 所以如果你的生意高度依赖某个平台，比如你想开一家 Shopify 店——这个我们待会儿肯定会聊到——那专门配一个负责 Shopify 的 agent 绝对是个好主意，这样你的 chief of staff 就不用样样都精通。

Greg： 所以照我理解，第一步是先设一个 chief of staff？

[10:23] Billy

Set up a chief of staff. You need to figure out how to get your team mission aligned. And so, the mission of your business should be to make money and that's where you need to start. Have it set up three teammates to start. Um, one of the pitfalls I see people make is having their agents make too many decisions for them. Um, so for example, I've been struggling with where does our content live when we're writing the newsletter. Does it live in a notion uh database? Does it live in local files? Do we have it in Google Sheets? Agent hasn't been able to make a choice for 3 weeks. Uh, so finally I I was just like, we're doing notion. No more tinkering. Okay. So, for some reason, I think that's just a rabbit hole people get stuck in with AI is shopping around for the perfect solution. So, at some point, you're the person that has to make the decision, not the agent. And so, then I suggest once you build the team, just run the damn ball. Run with that team for a week and see what you can get done. So, if you're starting fresh, use that team to buy a domain, set up your website, uh help you set up a new Gmail, help you make your first sales list. So, think about your chief of staff as as the CEO of the business. CEO is not going to run the be able to run the business if it doesn't know how it works. So, I'll give you an example. Say you want to set up an outbound sales agent for your newsletter and sell ad space, sell ad space. Have your chief of staff do that exact task once and then once it does it and you've reviewed it and it worked, be like, "Okay, now create an outbound bot that does that thing that you just did."

先设一个 chief of staff。你得想办法让团队在使命上对齐。你这门生意的使命就应该是赚钱，要从这里起步。一开始先让它搭三个队友。嗯，我看到大家常踩的一个坑，是让 agent 替自己做太多决定。嗯，举个例子，我一直在纠结我们写 newsletter 的时候内容到底放在哪儿：放在 Notion 呃数据库里？放本地文件里？还是放 Google Sheets？agent 三个星期都没能拍板。呃，所以最后我就直接说：就用 Notion，别再折腾了。好。不知道为什么，我觉得这就是大家用 AI 时容易陷进去的一个兔子洞：到处挑来挑去，想找到完美方案。所以到了某个节点，得由你来做决定，而不是 agent。然后我的建议是，团队一旦搭好，就别瞎琢磨了，闷头往前推。带着这个团队跑一周，看看能干成什么。如果你是从零开始，就用这个团队去买域名、搭网站，呃，帮你开个新的 Gmail，帮你做出第一份销售名单。你要把 chief of staff 当成这门生意的 CEO 来看。CEO 要是不清楚生意是怎么运转的，是没法把生意经营起来的。我举个例子。比如你想给你的 newsletter 设一个外呼销售（outbound sales）agent，去卖广告位，卖广告位。那就先让 chief of staff 亲手把这件事完整做一遍，等它做完、你也审过、确认行得通了，再跟它说：“好，现在建一个 outbound bot，专门做你刚才做的这件事。”

[12:11] Greg

Yeah, it makes sense. Basically, you have someone, you know, you you call a chief of staff. I think of it more as like a COO type person, like someone running operations. And you're basically saying like before you go ahead and go crazy creating a bunch of new agents for every single job to be done that you can think of, the move is basically to perfect it with the chief of staff or the COO. Get it to a point where it works. You're happy with the output. Once the the output is pretty good, then you're like, "Okay, I've earned the right to create another agent that just focuses on that." And then you give, you know, I I would imagine it's important to give that particular agent a goal as well. So with the outbound agent, maybe it's like you need to send x amount of emails or you you know, we want y amount of, you know, visits and stuff like that. And then you know we haven't talked about it but you know within Grockbot there is the concept of um essentially a cron job or a weekly you know something that you can have it do on a daily uh a routine I think it it's called a routine on Grockbot where you can have it uh automated right

对，说得通。基本上就是你有这么一个人，你管它叫 chief of staff，我更倾向于把它看成类似 COO 的角色，就是管运营的那个人。你的意思基本上是说，在你头脑发热、给你能想到的每一项活儿都建一堆新 agent 之前，正确的做法是先跟 chief of staff 或者说 COO 一起把事情打磨到位，做到能跑通、产出让你满意为止。等产出已经相当不错了，你才可以说：“好，我已经挣到了再建一个专攻这件事的 agent 的资格。”然后，我想给这个 agent 也定一个目标同样很重要。比如 outbound agent，目标可能是你得发出 x 封邮件，或者我们想要 y 次访问之类的。还有，我们还没聊到这个，不过 Grok Bot 里有个概念，本质上就是 cron job，或者说每周、每天让它去做某件事的机制——呃，routine，我记得在 Grok Bot 里叫 routine，可以让它呃自动运行，对吧？

[13:27] Billy

yeah that's exactly that that's where I was going to next so you don't have to do it exactly like this but this is how I did it I built the team we kind of learned how to fly the plane. Uh, no tinkering was the week two of running it with Grock with Grockbot. Um, I didn't allow myself to create any new agents, not mess around with skills. I mean, maybe add some connections, but it was really about execution. And then week three is when we expanded the team. So, we found those gaps. So, okay, we need someone manning the Gmail inbox because chief of staff can't be doing that every day. Uh we need someone manning the the Shopify merch shop. Uh and then comes automation. Um I mean you can do automation at the top too after you build the original team if you have a good idea of how your business should work. But basically what I did was I said to my chief of staff bought in here. I was like hey based on how we ran this this week and our agent team what are some routines we could set up to make progress while I am not working on this? So, I want you guys to move the ball forward while I'm sleeping automatically and you need routines for that. Uh, so it put together a plan.

对，正是这个，我下一步正要讲这个。你不必完全照我这么做，但我是这么做的：先把团队搭起来，我们差不多摸清了怎么把这架飞机开起来。呃，用 Grok Bot 跑的第二周，规矩是不许折腾。嗯，我不允许自己建任何新 agent，也不去捣鼓 skill。顶多加几个连接（connection），但重点完全在执行上。到第三周，我们才开始扩充团队，因为那时已经发现了缺口。比如：好，我们需要有人盯着 Gmail 收件箱，因为 chief of staff 不可能天天干这个。呃，我们需要有人管 Shopify 周边商店。呃，再然后才是自动化。嗯，其实如果你很清楚自己的生意该怎么运转，搭好初始团队之后一上来就做自动化也行。但我基本上是这么做的：我跟这里的 chief of staff bot 说：“嘿，根据我们这周的运转情况和我们的 agent 团队，有哪些 routine 可以设起来，让我不干活的时候事情也能往前推进？我希望我睡觉的时候，你们也能自动把球往前推，这就需要 routine。”呃，然后它就拟了一份计划。

[14:44] Billy

Most of these agents have depending on their role a daily or weekly or bi-weekly end of day brief. So, those are that's a really powerful tool with AI agents. Let me see if I can pull one up. So, it's got this instruction here and it's routine. This is the social one. He runs my he creates my graphics for Instagram and runs the content calendar. And so the instruction is to look at your current to-dos, what's new, like basically what did you create today? What blockers do you have? And then write a quick five line report and send it to the chief of staff. Um, I think that you just five lines is all you need. More than that is you're just going to be burning tokens and context. Uh, and then my chief of staff bot will it'll be it'll pull up sh what's shipped, what's stuck, and what needs you. Uh, and so I told it this too. So what's been done, what's blocked, and what do I need to do to unblock.

这些 agent 大多数都有收工简报，按角色不同，有的每天一次，有的每周一次，有的每两周一次。这对 AI agent 来说是个非常强大的工具。我看看能不能调一个出来。你看，这里有这条指令，这是它的 routine。这个是负责社媒的。他负责我的——他给我做 Instagram 的图，还管内容日历。指令是：看看你当前的待办、有什么新东西，基本上就是你今天做出了什么？遇到了哪些卡点？然后写一份五行的简短汇报，发给 chief of staff。嗯，我觉得五行就够了。再多就只是在白烧 token、白占 context。呃，然后我的 chief of staff bot 会汇总出：哪些已经交付了、哪些卡住了、哪些需要你出手。呃，这一点我也跟它交代过：做完了什么、卡在哪儿、我需要做什么来解除卡点。

[15:50] Greg

That's awesome. And the reason why it makes sense to have multiple agents and not just giving the chief of staff to do some of these tasks is because you don't want to burn tokens and you don't want to uh cloud up the context. Is that right?

太棒了。之所以要用多个 agent、而不是直接让 chief of staff 去做其中一些任务，是因为你不想白烧 token，也不想呃把 context 搅浑，对吧？

[16:08] Billy

Yeah. Well, I mean, you need you need to think about this like it's a real business and like it's a real team. you wouldn't have the the CEO or COO, let's say, Greg, of a company, uh, going in and making Instagram social posts every day. Um, and like a real person, it takes up mental bandwidth for that agent.

对。嗯，我的意思是，你得把这件事当成一门真正的生意、一支真正的团队来看待。你不会让一家公司的 CEO 或者 COO——就拿 Greg 你来说吧——呃，每天亲自跑去发 Instagram 社媒帖子。嗯，而且跟真人一样，这些事会占用那个 agent 的脑力带宽。

[16:27] Greg

Mhm.

嗯哼。

[16:27] Billy

And that's the idea. And you can click in here and see it messaging other bots and like asking it [clears throat] for updates, which is pretty cool.

就是这个思路。你可以点进这里，看到它在给其他 bot 发消息，找它们要进度更新，挺酷的。

[16:34] Greg

That is cool. I mean, that's like a that's what's so cool about all this. That's like a glimpse into like the future of work where you have all these agents kind of like messaging each other, getting work done, coordinating work together. Um, and then you're just sitting there like kind of updating the the northstar and the metrics and the goals and the context.

确实很酷。我是说，这正是这一切最酷的地方。这就像是提前瞥见了未来的工作方式：一堆 agent 互相发消息、把活干完、协同推进工作。嗯，而你只需要坐在那儿，更新一下北极星、各项指标、目标和 context。

[17:00] Billy

Yeah. Yeah. Exactly. And so mostly I interface through this chief of staff bot. But if I need to go deeper on something, I I cut out the middleman like you would at a real company. Uh I would go right to the social person and be like, "Hey, uh we need these graphics." Like I I would give it feedback and be like, "Can you change the subtitles? Can you change the background?" Just little edits like that. Uh and then you can tell it like, "Hey, when you're done, uh update chief of staff when we're done here." uh and it'll go report back. So the chief of staff kind of routes tasks around

对，对，没错。所以我大多数时候都是通过这个 chief of staff bot 来对接。但如果某件事需要深入，我就会绕过中间人，就跟在真实公司里一样。呃，我会直接去找负责社媒的那位，说：“嘿，呃，我们需要这几张图。”然后给它反馈，比如：“能不能改一下副标题？能不能换个背景？”就是这类小改动。呃，然后你可以跟它说：“嘿，等你弄完了，呃，我们这边结束后去跟 chief of staff 同步一下。”呃，它就会回去汇报。所以 chief of staff 差不多就是负责在团队里调度、流转任务。

[17:35] Greg

and theoretically, you know, you could in the future create a so, you know, bagel social strategist that's trained on how like Arag Eisenberg does his Instagram posts and says that like pretend you're, you know, Arag Eisenberg, here's some context. Imagine he was reviewing these posts. What would he say? and then feed that context back to social bagel social. Is that how you do it?

而且理论上，将来你还可以建一个，比如说，Bagel 社媒策略师，专门学 Greg Isenberg 是怎么发 Instagram 帖子的，然后跟它说：假装你是 Greg Isenberg，这是一些背景信息，想象一下他在审这些帖子，他会怎么说？然后再把这些 context 回灌给负责社媒的 Bagel Social。你是这么做的吗？

[18:04] Billy

Yeah. Uh I've been lately having having it do QA loops. Um not so I haven't done it in Rockbot yet, but in like Codeex, this is a general agent pattern. So what Greg's talking about is how do I automate feedback uh for work product that agents create? And there's this hack basically where you say, "Okay, once you've done this once, uh, create a a panel of sub agents for Grockbot. It could be, you know, the chief of staff or just other agents on the team and have them do an adversarial review of your work. Do that in three rounds." And that has got that has made me so much progress on stuff that normally I would have to come back and painstakingly review and critique. I get a much more polish. It goes from like a 50% done output to like 90% done.

对。呃，我最近一直让它跑 QA 循环。嗯，不是——我还没在 Grok Bot 里这么做过，是在 Codex 之类的工具里做的，这是个通用的 agent 模式。Greg 说的其实就是：怎么把对 agent 产出的工作成果的反馈自动化？这里基本上有个窍门，你就说：“好，这件事你做过一遍之后，呃，组一个 sub agent 评审团——在 Grok Bot 里可以是 chief of staff，也可以就是团队里的其他 agent——让它们对你的工作做对抗式评审（adversarial review），来三轮。”这一招让我在很多事情上进展大多了，换作平时，这些东西我得回头费劲地一点点审、一点点挑毛病。现在拿到的东西打磨得好得多，产出能从大概 50% 的完成度提到 90% 左右。

[19:00] Greg

Yeah. I mean, it also allows the human to be less involved, which is helpful.

对。而且这也让人可以少插手一些，挺有帮助的。

[19:07] Billy

Yeah. So, to be less involved, but you you really have to run you have to be in the weeds with the team for a couple days, a couple weeks before you can run it autonomously. And you do that with the routines like we said uh and you do it with having agents review work that you you teach them how to review like you. So a useful thing could be so say Greg like I gave all this feedback on these posts that it did. I could say okay take what we did in this thread and turn it into a skill uh that another agent can use when it's reviewing so it reviews exactly like Billy, right? And that's exactly what you would do.

对。是能少插手，但在让它自主运转之前，你真的得先跟团队一起扎进细节里泡上几天、几周。靠的就是我们刚才说的 routine，呃，还有让 agent 来审工作成果——你得教它们像你一样去审。所以一个有用的做法是，比如说，Greg，我对它做的这些帖子给了一大堆反馈，我就可以说：好，把我们在这个 thread 里做的事整理成一个 skill，呃，让另一个 agent 审稿时拿去用，这样它审起来就跟 Billy 一模一样，对吧？你要做的正是这个。

[19:46] Billy

And so if you want to see do you want to see how the newsletter actually works? Do you do you want to talk about like the business case?

那么，如果你想看看——你想看看这个 newsletter 实际是怎么运作的吗？你想不想聊聊它的商业逻辑？

[19:52] Greg

Yeah, I think Yeah, absolutely.

好啊，我觉得……对，当然。

[19:54] Billy

Okay. So

好。那么

[19:55] Greg

I do I do because I think that there's thousands of potential newsletter businesses that could be built and run with Grockbot.

想，我想聊，因为我觉得有成千上万个潜在的 newsletter 生意，都可以用 Grok Bot 搭起来、跑起来。

[20:05] Billy

Yeah, thousands for sure. So this is this is a local newsletter. Um, but I've run newsletters in tech and sports for different clients and basically all you need to get started is a niche and where to get the best information to to put in the newsletter, right? So, if you're really into I I don't know, board games and you know all the best board game subreddits and the best board game review sites and and message boards, then you can make a newsletter where you aggregate and editorialize about new board games uh every week, right? And so what you would do is you would get a Beehive account. Mine runs all through Beehive. Uh, I like to use Notion for laying out my newsletter. And you can connect Grockbot to it. It's really easy. By the way, Grockbot does connections way better than any other agents.

对，肯定有成千上万个。这是一份本地 newsletter。嗯，不过我也给不同客户做过科技和体育类的 newsletter，基本上起步只需要两样东西：一个细分领域，以及知道去哪儿找最好的信息放进 newsletter，对吧？比如你特别喜欢，我也不知道，桌游，你知道最好的桌游 subreddit、最好的桌游测评网站和论坛都在哪儿，那你就可以做一份 newsletter，每周呃汇总新出的桌游、再加上你自己的点评，对吧？具体做法是，你去开一个 beehiiv 账号。我的 newsletter 全都跑在 beehiiv 上。呃，我喜欢用 Notion 来编排 newsletter。你可以把 Grok Bot 连上去，非常简单。顺便说一句，Grok Bot 做连接（connection）比其他任何 agent 都强得多。

[21:12] Greg

I think it it it's called plugins, right, on Grockbot.

我记得在 Grok Bot 上这个叫 plugin，对吧？

[21:15] Billy

It is called plugins. That's true. Okay. So, this is a look at my newsletter in notion. And so in Grockbot, so sometimes, this is a pro tip, if you don't see a plugin that you want to use or if for example you want to do Shopify, Shopify can it it can like the built-in Grockbot integration or plugin just is skills for using Shopify. It can't actually do anything in your store. So you'd have to install the Shopify CLI. And so to do that, I would just say, "Hey, set up this command line tool and it can use that on its own computer here that you can view at any time."

对，叫 plugin，没错。好，这是我的 newsletter 在 Notion 里的样子。然后在 Grok Bot 里——有时候，这是个进阶技巧——如果你没找到想用的 plugin，或者比如你想接 Shopify：Grok Bot 内置的 Shopify 集成，或者说 plugin，其实只是一套教它怎么用 Shopify 的 skill，它没法真的在你的店里做任何操作。所以你得装 Shopify CLI。要装的话，我就直接跟它说：“嘿，把这个命令行工具装上。”然后它就能在它自己的这台电脑上使用，这台电脑你随时都能查看。

[22:05] Greg

And that's because Shopify has a CLI, right?

那是因为 Shopify 有 CLI，对吧？

[22:08] Billy

Yes. Yeah. But it's pretty intelligent. If you want to connect something, it'll just create like a card in the chat and be like, "Okay, here's where you put your API key or click this to go sign in with OOTH." It's it's like really easy to use, very low friction. Okay, so basically what you would do for creating a newsletter with Grockbot is you would make a list of your sources in can be a Google sheet, it can be a notion and then you have your research bot go out and look. So I do mine twice a week. uh we send once a week on Thursdays and I tell it to go look and then uh it fills in these cards in notion with okay this this is a new restaurant story um here's when we should publish it here's a short summary and then if it's an event here's when they're showing Shrek it'll look like this and I have it set up so then when I move it to process uh there's make.com automation that writes like the actual blurb for my newsletter how I want it. Uh, which is a little advanced, but you can have Grockbot write the actual like news item for you like in the page in notion.

是的，对。不过它挺聪明的。你想接入什么东西，它就会在聊天里直接弹出一张卡片，告诉你：“好，API key 填在这里，或者点这里用 OAuth 登录。”用起来真的很简单，几乎没什么摩擦。好，基本上用 Grok Bot 做 newsletter 的流程是这样的：先把你的信息源列成清单，可以放在 Google Sheet 里，也可以放在 Notion 里，然后让你的 research bot 出去搜。我这边是一周搜两次。呃，我们每周四发一期，我让它去搜，然后呃它就会在 Notion 里把这些卡片填好：好，这是一条新餐厅的报道，嗯，这是我们应该发布的时间，这是一段简短摘要；如果是活动，比如这是他们放映《怪物史莱克》的时间，就会是这个样子。我还做了设置，等我把卡片挪到 process 状态，呃，就会触发一个 Make.com 自动化，按我想要的样子写出 newsletter 里正式用的那段简讯。呃，这一步稍微进阶一点，不过你也可以让 Grok Bot 直接帮你把具体的新闻条目写好，就写在 Notion 的页面里。

[23:22] Greg

Yeah. Like why why even have a make.com automation?

对，那为什么还要专门弄一个 Make.com 自动化呢？

[23:26] Billy

Uh, so this is like a big agent thing in general is once you've got a workflow that's working for you, you want to get rid of all the ambiguity. Uh, so I could have Grockbot write the blurbs every week and it does a really good job. Uh, but it I if the model changes or I don't know, just depending on how the bots's feeling, it might write them differently because that's just how it is. They're a black box. And so if you're running something business critical, you want to automate it as much as you can. And that also frees up tokens for you to do more building with Grockbot, right? So you want to you want to build, you want to execute, and then and then automate. Um, so when but you can have Grockbot automate stuff. So I can and Greg, you're right. I can do a good job having it make an SOP and I can say, okay, every time you write an article, a news story, run this script that formats it exactly how I want. And Grockbot can run a script on its computer every time. Uh, so you could do it that way. And it's just I don't know you can do more volume on make.com with like an open AI key for little widget tasks like that.

呃，这其实是用 agent 的一条大原则：一旦你有了一套对你管用的工作流，就要把所有不确定性都去掉。比如我完全可以让 Grok Bot 每周来写这些简介，它也确实写得很好。但如果模型换了，或者——我也说不好——就看这个 bot 当时‘心情’怎么样，它写出来的可能就不一样，它们本来就是这样，是个黑箱。所以如果你跑的是业务上至关重要的东西，就要尽可能把它自动化。而且这样还能省下 token，让你用 Grok Bot 去做更多搭建的事，对吧？所以顺序应该是：先搭建，再执行，然后再自动化。嗯，所以——不过你也可以让 Grok Bot 来做自动化。我可以——Greg，你说得对——我完全可以让它好好写一份 SOP，然后跟它说：好，以后你每写一篇文章、一条新闻，就跑一下这个脚本，把格式排成我要的样子。Grok Bot 每次都能在它自己的电脑上跑脚本。所以你也可以这么做。只是，怎么说呢，像这种零碎的小任务，用 Make.com 配一个 OpenAI 的 key，能跑的量更大。

[24:34] Greg

So it's a cost thing.

所以说到底是成本问题。

[24:36] Billy

It is. Yeah. So like with the scale of a newsletter, I could I could waste Grockbot tokens uh writing news stories on say like 200 potential news stories. Uh, or I could have Grockbot filter out and just keep the best ones and then have my make.com chattbpt automation write the little two sentence blurb. I don't want to waste It's like a real employee. If you have a high performing employee, I don't want to waste it writing little two sentence summaries uh over like every week for for a hundred items that I may or may not use. But again, I got here because I stood up the process and did it manually with Crockbot first. I had it writing those blurbs every week. And I can give you an example. I keep saying blurbs, but this is what these events bas that it finds basically turn into. Uh, and they're formatted the same every week. There's like emoji, uh, event title, the time, and then a summary. That's the part that I use OpenAI for, but Grockbot can do it.

是的，没错。以 newsletter 这种体量来说，我可以浪费 Grok Bot 的 token 去写新闻，比如说给 200 条潜在的新闻都写一遍。或者，我可以让 Grok Bot 先筛一遍，只留下最好的那些，然后交给我那个 Make.com 加 ChatGPT 的自动化，去写那段两句话的小简介。我不想浪费——这就跟真员工一样。如果你手下有个绩效很高的员工，我可不想浪费他每周去给一百条可能用得上、也可能用不上的条目写两句话的小摘要。不过还是那句话，我能走到这一步，是因为我先把流程搭了起来，一开始是用 Grok Bot 手动跑的。那时我每周都让它写这些简介。我可以给你看个例子。我一直在说‘简介’，其实就是它找到的这些活动最后变成的样子。每周的格式都一样：有 emoji、活动标题、时间，然后是一段摘要。这部分我用的是 OpenAI，但 Grok Bot 也能做。

[25:42] Billy

Um, okay. And then sales. So, Grockbot actually found me a sponsor this week. Uh, and it's because I connected it to my Gmail and had it just monitor for inbound. And there was something I missed like last week with a local actually bagel shop owner reached out and he actually invited me and my wife and we went over there this morning and he gave us free bagels and we're talking about him sponsoring and that's because Grockbot found it and was like, "Hey, you should follow up and you should pitch him on this exact ad slot." And that's because I set up this outbound or uh this inbox monitor and this uh sales agent. And the sales agent, what you have to do when you're setting up the business is, okay, I need you to set up and price everything that we sell. Uh and so in this case, it looked at what ad slots we had and how they were priced, and then it updated them based on the market and the growth of the newsletter. Uh, and it made a sales sheet that we could show this local business.

嗯，好。然后是销售。Grok Bot 这周其实帮我找到了一个赞助商。这是因为我把它接进了我的 Gmail，让它专门盯着主动找上门的来信。上周有件事我漏掉了：一位本地的、还真就是开贝果店的老板联系了我，还邀请我和我太太过去。我们今天早上就去了，他请我们吃了免费的贝果，我们正在谈让他来赞助的事。这都是因为 Grok Bot 发现了这件事，跟我说：“嘿，你应该跟进一下，而且就拿这个具体的广告位去跟他谈。”之所以能这样，是因为我搭了这个外联……呃，这个收件箱监控，还有这个销售 agent。说到销售 agent，你在搭建业务的时候要做的是：好，我需要你把我们卖的所有东西都梳理出来、定好价。所以在这个案例里，它看了我们有哪些广告位、各自怎么定价，然后根据市场行情和 newsletter 的增长情况更新了价格。它还做了一份销售单页，可以拿给这家本地商家看。

[26:49] Greg

That's awesome. That seems like a nobrainer. So, um, I'm just thinking about myself. It's like I should have like let's say I have any media, you know, any media property should have like an email, I guess, right? And we should have like for for sponsorships opportunities, reach out to sponsorships at whatever. And then basically what you're saying is you have Grockbot monitoring that inbox, pricing things out, sending messages. Um, and then does that go to your chief of staff eventually that reviews it or it just goes like how does the flow work?

太棒了。这感觉是根本不用犹豫的事。嗯，我就在想我自己。就是说，假设我有任何媒体——你知道的，任何一个媒体品牌，应该都得有个邮箱吧，对吧？而且我们应该写上类似“赞助合作请联系 sponsorships@某某”。然后你的意思基本上就是，让 Grok Bot 盯着那个收件箱、做报价、发消息。嗯，那这些最后会交给你的 chief of staff 来审吗，还是就直接……整个流程是怎么走的？

[27:26]

Yeah, it goes to the chief of staff. The salesbot will say, "Hey, chief of staff, we we're looking at uh this potential sponsor. Does this email outbound message make sense?" And right now the chief of staff runs all of those by me. And so I'm kind of being like, "Okay, put this in Gmail and I'll edit it and send it." Uh, and then the idea is it'll just improve over time as I give feedback. I for something like this, Greg, I believe with cold email, it's quality over quantity for especially a local newsletter. So it that's the thing that's worth your time to make little tweaks to. And the beauty of Grockbot is it kills that writer's block for starting that outbound message. And so here's the trick. If you're new to doing this kind of outbound outreach for your business, even with AI, you don't want to boil the ocean. So, you don't want to make a sales bot and say, you know, get me every car dealership in the state of New York and write a message to every sales agent there and set up three subdomains so that my email stays uh not in spam, right? What you should do is set up an automation that goes on Monday that goes, okay, your job is to add five prospects to our list and then on Monday, okay, pick the top three prospects and create an ad package custom to them and draft an outbound email and then send it to chief of staff. And you'll make more progress doing that, I promise you, than doing 200 outbound emails at a time. What about ideas for the agents? So, one of one of my one of my Grockbot agents is just an idea agent and his his role is to come up with ideas for my other agents like creative ideas because I don't want to be this the person always prompting my agents to come up with ideas. like how how do you think about that

Billy： 对，会交给 chief of staff。销售 bot 会说：“嘿，chief of staff，我们在看这个潜在赞助商，这封外联邮件写得合适吗？”目前 chief of staff 会把这些全都拿来给我过目。所以我现在基本上就是说：“好，把这个放进 Gmail，我改一改再发。”然后设想是，随着我不断给反馈，它会慢慢越做越好。像这类事，Greg，我认为冷邮件讲究质量重于数量，尤其是本地 newsletter。所以这才是值得你花时间去做细微调整的地方。而 Grok Bot 的妙处在于，它能帮你打破写外联邮件时开不了头的卡壳。所以诀窍来了：如果你刚开始给自己的业务做这种主动外联拓客，哪怕有 AI 帮忙，也别想着一口吃成胖子。你不要去弄一个销售 bot，然后跟它说：给我把纽约州所有的汽车经销商都找出来，给那里的每个销售都写一封信，再配三个子域名，好让我的邮件不进垃圾箱，对吧？你应该做的是设一个周一跑的自动化，告诉它：好，你的任务是往我们的名单里加五个潜在客户；然后周一再来：好，挑出排名前三的潜在客户，给他们量身定制一个广告套餐，起草一封外联邮件，然后发给 chief of staff。我跟你保证，这样做取得的进展，会比一次发 200 封外联邮件更大。

Greg： 那给 agent 出点子这件事呢？我有一个 Grok Bot agent，就是个专门出点子的 agent，它的职责是给我其他的 agent 想点子，比如创意点子，因为我不想永远是那个得去提示 agent 想点子的人。你是怎么看这件事的？

[29:34] Billy

for for business ideas or

你是说商业点子，还是……

[29:37] Greg

like I specific ideas for agents? So for example like

就是，给 agent 用的具体点子？比如说，像……

[29:42]

um yeah like for uh the social for example bagel social it's like

嗯，对，比如说社交那块，比如 bagel social，就是……

[29:49] Greg

you know you I think what makes humans amazing is like we're at least creative humans are going to be like coming up with new ideas always trying to push it forward like you know culture changes therefore like you know you move social content based on where culture is going and I find that agents you know one of the reasons why AI slop is a thing is it's it if it's under the same loop, it just kind of follows the same loop and you end up getting like creative and you get product that kind of looks the same. So my question for you is do you have any ideas around using Grockbot to come up with creative ideas? My example is I actually went and asked it to create an idea idea generator and it works with my other agents.

你知道，我觉得人类了不起的地方就在于，我们——至少有创造力的人——总会不断冒出新点子，总想把事情往前推。比如文化在变，所以你会根据文化的走向去调整社交内容。而我发现 agent 呢——AI slop 之所以会出现，原因之一就是：如果它一直处在同一个循环里，就只会沿着同一个循环走，最后你得到的创意、做出来的产品都长得差不多。所以我想问你的是：关于用 Grok Bot 来想创意点子，你有什么思路吗？我的例子是，我专门去让它做了一个点子生成器，它会跟我其他的 agent 配合工作。

[30:36] Billy

Yeah. So, how do we keep it how do we keep the Grockbot agents out of the loop of not not improving, right?

嗯。所以问题是，怎么让 Grok Bot 的这些 agent 跳出那种原地踏步、不再进步的循环，对吧？

[30:44] Greg

How do we introduce new ideas?

怎么引入新点子？

[30:45] Billy

Um, I don't, Greg, really. Like, I Why I like Rockbot and how I use it is I only add an agent if we really like need it. I just I'm so anti idea creep and agent creep because that's how you burn tokens. That's how you spin your wheels. That's how you don't make pro progress. Um, you can do what I did at the beginning, that chief of staff audit. You can run it regularly and say, "Hey, look at how we worked this week.

嗯，Greg，说实话我真没有。我喜欢 Grok Bot 的原因、以及我用它的方式是：只有真的需要，我才加 agent。我特别反对点子越堆越多、agent 越加越多，因为 token 就是这么烧掉的，你就是这样原地空转、做不出进展的。嗯，你可以做我一开始做的那件事，就是那个 chief of staff 审计。你可以定期跑一下，跟它说：“嘿，看看我们这周是怎么干活的。

[31:13] Billy

What agents can we add? What can we remove? Um, what should we turn into a routine or a skill?" Uh, you can do that kind of automated improvement, but no, I don't I don't have a good solution for that.

我们可以加哪些 agent？可以去掉哪些？嗯，有哪些该做成 routine 或者 skill？”你可以做这种自动化的改进，但是没有，这个问题我确实没有什么好办法。

[31:28]

Well, you're you're you're basically saying like, "Let the agents cook. Let the and and basically don't like it sounds like what you're saying is and you've been consistent in sense like don't create a lot of agents. Create a small amount of agents that focus on high quality, high value work. Uh make sure that it it it meets your bar. Have a chief of staff manage these agents, but only create an agent if it is missionritical. Correct. Yeah. And that's exactly how you should talk to your chief of staff who manages your team.

Greg： 嗯，你基本上是在说：放手让 agent 去发挥吧。让那个……而且基本上就是别——听起来你的意思是，而且你一直都挺一致的：别建一大堆 agent。建少量的 agent，让它们专注于高质量、高价值的工作。确保它达到你的标准。让一个 chief of staff 来管这些 agent，但只有在真正关乎核心任务的时候，才新建 agent。

Billy： 没错。对。而且你就该这么跟管理你团队的 chief of staff 交代。

[32:06] Greg

What else haven't we covered around Grockbot that people need to know about?

关于 Grok Bot，还有哪些大家需要知道、而我们还没聊到的？

[32:13] Billy

Well, we talked about the computer a little bit, but it can access files on your computer. So, I'm not sure how you I think I think it asked permission like one time and then it's allowed to. Um, you can get it on your phone and then it can run either on this computer or if the app is open and your your laptop's on, it can do stuff on your computer. Um, I would say my main takeaway from that is like don't go against the grain. So, Grockbot works well on its computer and it can read stuff on yours, but I find myself falling into this trap of okay, you know, generate a report and then put it on my desktop and then put it in notion. Uh, so and I I don't know if other people are like this, but you end up just working on the system more than the actual output. So I'm kind of like I tell my agents like, okay, work create stuff on your computer and then when it's done, send it to me in chat and put it in notion.

嗯，我们稍微聊过它那台电脑，不过它其实也能访问你电脑上的文件。我不太确定你那边是怎么——我记得它好像只问过一次权限，之后就一直可以了。嗯，你还可以在手机上用它，这样它既可以在这台电脑上跑，或者如果 app 开着、你的笔记本也开着，它也能在你的电脑上干活。嗯，我从中得到的主要心得就是：别跟它拧着来。Grok Bot 在它自己的电脑上干活很顺手，也能读取你电脑上的东西，但我发现自己老掉进一个坑：好，你生成一份报告，放到我桌面上，然后再放进 Notion。结果——我不知道别人是不是也这样——你最后花在折腾这套系统上的工夫，比花在真正产出上的还多。所以我现在就跟我的 agent 说：好，在你自己的电脑上干活、做东西，做完之后在聊天里发给我，再放进 Notion。

[33:18] Billy

Not like when it's done, like after I've reviewed it. Um, that way you don't have to be like, "Hey, that thing we were working on yesterday, like where is it? Is it is it on your computer? Is it on my computer? Is it in the cloud?" Right? You're you're just creating problems for yourself.

不是一做完就放，是等我审过之后再放。嗯，这样你就不用去问：“嘿，我们昨天弄的那个东西，放哪儿了？在你电脑上？在我电脑上？还是在云端？”对吧？你那纯粹是在给自己找麻烦。

[33:34] Greg

So, I think a lot of people are going to watch, listen to this, and really like the whole agent team idea is going to click in their heads.

我觉得很多人看完、听完这期之后，整个 agent 团队的思路会在他们脑子里一下子就通了。

[33:43] Billy

Yes.

是的。

[33:43] Greg

Um, I think that there's tons of different business ideas that you can build on top of this. You know, one of them is local newsletters. What else could people be building?

嗯，我觉得在这之上能做的生意点子多得是。你看，本地 newsletter 就是其中一个。大家还能做些什么？

[33:56] Billy

Anytime of new any type of newsletter doesn't need to be local. Uh probably would be easier not uh to get the ball rolling on one that's not local. That's a whole different can of worms. Um, Shopify. I'm I've got a diff a separate Grockbot account that I pay the $200 for because I'm so crazy about keeping the contact separate and it's just Shopify. And so I'm training it to be uh to use the Shopify developer tools and to source products. I have a sourcing agent, a developer agent, and like an email agent right now. Um, and I'm still setting those up, but Crockbot does an outstanding job of researching products, sourcing products. Uh, and so I'll just I what I would do is say I have an idea for this product. Um, I have I really like this company and its product. I want to do something that's in in the same category, uh, similar price point. and it knew to go look at Import Yeti, which like can just look at people's Shopifies and tell you like exactly what they're sourcing and like what their margins are. It did that on its own. I I was kind of blown away and it made these reports on each product idea and was like, "Here's my recommendation." Always ask for recommendations, by the way.

任何类型的 newsletter 都行，不一定非得是本地的。要把事情跑起来，做一个非本地的可能反而更容易。那又是另一摊子麻烦事了。嗯，还有 Shopify。我专门另开了一个 Grok Bot 账号，开的是 200 美元那档，因为我特别执着于把上下文隔离开，那个账号就只做 Shopify。我在训练它使用 Shopify 的开发者工具，还有去找货源。我现在有一个采购 agent、一个开发 agent，还有一个邮件 agent。嗯，这些我还在搭，但 Grok Bot 在调研产品、找货源方面做得非常出色。我的做法就是跟它说：我对这个产品有个想法。嗯，我特别喜欢这家公司和它的产品，我想做个同品类、价位差不多的东西。然后它自己就知道要去查 ImportYeti——那个网站基本上能直接看别人的 Shopify 店，告诉你他们具体在采购什么、利润率是多少。这是它自己主动去做的。我当时有点被震住了。它还给每个产品点子都出了一份报告，然后说：“这是我的建议。”顺便说一句，一定要让它给建议。

[35:20] Billy

here. Like my bulletproof system for testing business ideas with Crockbot is I want to do this, this, or this. So, I've got three ideas. Maybe they're similar, maybe they're different. Go research each of them, figure out how I can price it, what the cost is going to be, and then give me your top three recommendations on how to do the damn thing. And it just works. uh you it your task should not be open-ended when you're doing research or you're just going to end up doing research for two weeks.

这么说吧，我用 Grok Bot 测试商业点子的屡试不爽的套路是：我想做这个、这个，或者这个。也就是说我手上有三个点子，可能彼此差不多，也可能完全不同。你去把每一个都调研一遍，搞清楚我该怎么定价、成本会是多少，然后给我你排名前三的建议，告诉我这事到底该怎么干。就是这么好使。你做调研的时候，任务不应该是开放式的，不然最后你就会一调研就是两个礼拜。

[35:50]

That's fair. Okay. So, you think I mean you think Shopify that there's still opportunity in in finding products, finding audiences for those products and then having agent teams manage that whole process. That's, you know, that's interesting because like a, you know, on on this podcast we talk a lot about like digital products, SAS, vertical, AI, um, not so much on the Shopify side. So, it it is it's just interesting. Yeah, I I'm not like an ecom expert. This is an experiment uh I'm working on, but I think it's nice to work on something physical because the cost of creating digital things is going to zero. there's no friction there.

Greg： 有道理。好，所以你是觉得——我是说，你觉得 Shopify 这块依然有机会：找产品、给这些产品找到受众，然后让 agent 团队把整个流程管起来。这挺有意思的，因为我们这个播客平时聊得多的是数字产品、SaaS、垂直 AI 这些，Shopify 这边聊得没那么多。所以，就是觉得挺有意思的。

Billy： 对，我其实算不上什么电商专家。这是我正在做的一个实验，但我觉得做点实体的东西挺好的，因为做数字产品的成本正在趋近于零，那边已经没什么门槛了。

[36:36] Billy

Uh actually making something physical uh a brand that you can just like build over time. I think that I think that's a smart thing to do.

反倒是真正去做点实体的东西、一个能随着时间慢慢打造起来的品牌，我觉得这是个聪明的做法。

[36:45] Greg

And over here I see you have site builder stack. What do you mean by that?

我看这边你还有个建站技术栈（site builder stack），这是指什么？

[36:49] Billy

Yeah. So I I just have an agent uh on my other account that has this simple stack of Cloudflare um the CLI tools. Uh Porkbun is where I buy domains. So it can log into that on its computer and buy a domain. Um, and then I use this thing called Astro for for it's a framework for creating static sites and it's connected to my GitHub. And so basically like I needed I needed a link for people to book meetings with me. Uh, and I didn't want to pay for Calendarly. So I said I got it set up on this stack and I said go embed my three different Google calendars on this. And I was literally sitting on the phone on the beach and it would send me, okay, here's a mockup of this. And I would tell it, okay, make another branch and do a mockup in this style and it would come back and through Cloudflare, it would have separate developer links that I could review the different styles in. And then when I said, "Okay, I like that one." It connected it to the domain that I owned. Uh, and it went live all from the beach. And I set that up in 2 or 3 hours. that that that stack uh and I'll probably use it for a long time just for simple I need something to exist on the internet. It doesn't need to be perfect or pretty.

对。就是我在另一个账号上有个 agent，它配了一套很简单的技术栈：Cloudflare 的那些 CLI 工具；Porkbun 是我买域名的地方，所以它能在它自己的电脑上登录 Porkbun 买域名；然后我还用一个叫 Astro 的东西，它是个用来做静态网站的框架，连着我的 GitHub。说白了就是，我需要一个让别人能跟我约会议的链接，又不想花钱买 Calendly。所以我就在这套栈上把它搭起来，跟它说：去把我那三个不同的 Google 日历嵌到这上面。我当时真的就是坐在海滩上拿着手机，它会发消息给我：好，这是这个的效果图。我就跟它说：好，再开一个分支，按这种风格再做一版效果图。它做完回来，通过 Cloudflare 给出一个个独立的开发预览链接，我可以在里面对比不同的风格。等我说「好，我喜欢这个」，它就把它接到我名下的域名上，然后就上线了，全程都是在海滩上搞定的。这套栈我花了两三个小时就搭好了，估计会用上很久，专门应付那种简单需求：我只需要网上有这么个东西存在，不用多完美、多好看。

[38:09] Greg

So is you know is that just like internal tools building internal tools or is there an opportunity to build some of these tools and sell it to other businesses?

那这个只是拿来做内部工具吗？还是说，也有机会把这类工具做出来，卖给别的企业？

[38:21] Billy

Yeah. So what I would use this for is landing pages. So yeah, it's kind of an internal tool. If I want to sell say a local business on being a sponsor, I could just say, "Hey, um, you know, make a landing page that speaks directly to this customer or directories." Uh, so Astro specifically is really good at directories. So if you if you're interested in the SEO game, just drew through that. This is the stack for testing and iterating. And I would just have a research agent that adds to the directory. So if you want to make a directory of pickle ball equipment, I would set up a coding agent that uses this stack and a research agent. And every day the research agent investigates a new brand and writes a great page on that brand as markdown and then it hands it to the engineer who posts it. Um, then you would, you know, set up an agent that collects referral links and does outbound to get to get deals once you have the traffic. Uh, and you could rinse and repeat that if you're interested in doing kind of the SEO directory game.

对。我会拿它来做落地页，所以没错，它算是个内部工具。比如我想说服一家本地商家来当赞助商，我就可以直接说：「嘿，做一个专门针对这个客户的落地页。」或者拿它来做目录站。Astro 尤其擅长做目录站，所以如果你对 SEO 这套玩法感兴趣，直接用这套来做就行，这就是一套用来测试和迭代的技术栈。我会再配一个调研 agent，负责往目录里添内容。比如你想做一个匹克球装备的目录站，我会设一个用这套栈的编程 agent，再加一个调研 agent。调研 agent 每天研究一个新品牌，用 markdown 给这个品牌写一篇很棒的介绍页，然后交给负责发布的工程师 agent 上线。等有了流量，你再设一个 agent，负责收集推荐返佣链接、主动对外联络去谈合作。如果你有兴趣玩 SEO 目录站这一套，就可以照这个路子反复复制。

[39:30] Greg

Yeah. So, I've done a few episodes on directories in the past. I'll include the latest one uh with my friend Frey who does a good job of kind of explaining why directories matter, how it's a good like 10k, 25k, 100k a month business. Um you know what is a directory? It it's basically just curated data on a website. So it's you're picking a topic and you're like here's the best xyz in this topic. And in an AI world, we actually need directories more than ever because um there's just too much information. So when it's curated, uh it's helpful. Also, the whole like SEO game is changing right now. Like what's being, you know, like people are going to chat GBT and they're going to Google AI overviews um to actually get, you know, con to consume content and they need platforms like that need directories. So I think using Grockbot as the basis for your directory is absolutely brilliant. And the be beautiful thing about a directory is it's a once you build a strong directory it's a foundation and you're getting thousands of visits a month let's say and then you could say you know what I want to build a Shopify store. Actually you know what I want to build a newsletter. Oh you know what I actually want to build a SAS or you know what I want to build a mobile app. So, it's actually a really good place for people to start.

对。我之前做过几期讲目录站的节目，我会把最新那期放上来，是跟我朋友 Frey 聊的，他把目录站为什么重要、为什么能做成月入 1 万、2.5 万乃至 10 万美元的好生意讲得很透。那目录站到底是什么？基本上就是放在网站上、经过精选整理的数据。你挑一个主题，然后告诉大家：这是这个主题下最好的某某某。而在 AI 时代，我们其实比以往任何时候都更需要目录站，因为信息实在太多了，有人精选过就很有帮助。另外，整个 SEO 的玩法现在也在变。现在大家是跑去 ChatGPT、去看 Google AI Overviews 来获取、消费内容，而这类平台是需要目录站的。所以我觉得用 Grok Bot 作为你目录站的底座，简直是绝妙的主意。目录站的美妙之处在于，一旦你把一个扎实的目录站做起来，它就是一块地基，比方说你每个月有几千的访问量，接下来你就可以说：我想开个 Shopify 店。或者：其实我想做个 newsletter。哦，其实我想做个 SaaS，或者我想做个手机 app。所以它其实是个非常适合起步的地方。

[41:01] Billy

Yeah. And the cool thing about a directory is it ties in with this. Not a local newsletter, but niche newsletter. So, say we're doing that board game idea. You could have it built out like board games that are good for for parties could be your niche directory. And you could have a newsletter that talks about that, too. Uh you could have this on a sub subdomain or a different domain than your newsletter. and uh they tie into each other. So you can monetize uh by linking people to the directory and have a referral link there. Uh you could do those warm leads from those referral links could become sponsors in your actual newsletter. Uh the I think the the lowest barrier to entry with Grockbot to start a business is probably newsletter and then directory. I think that stack goes together really nice.

对。目录站还有个很酷的地方，就是它能跟这个结合起来——不是本地 newsletter，而是垂类 newsletter。比如就拿我们说的那个桌游点子来说，你可以把它搭出来，比如「适合聚会玩的桌游」就可以是你的垂类目录站。然后你还可以做一份专门聊这个的 newsletter。目录站可以放在子域名下，也可以放在跟 newsletter 不同的域名上，两者互相打通。这样你就可以把读者引到目录站，在那儿放上推荐返佣链接来变现。通过这些返佣链接来的意向客户，还能变成你 newsletter 本身的赞助商。我觉得用 Grok Bot 创业，门槛最低的大概就是 newsletter，其次是目录站。我觉得这套组合搭在一起特别好。

[41:51] Greg

Beautiful. All right. I think uh I think we covered what we wanted to cover. Is there anything anything else you want to leave people with?

太棒了。好，我觉得想聊的基本都聊到了。最后还有什么想对大家说的吗？

[42:00] Billy

Yeah. Um I would do this try this for a month. Set up Grockbot for one project and uh run it like a real team like we went over and let us like let me know like tweet at me like did you make progress doing this? I I like this is your sign to pick something that you've been thinking about and pursue it aggressively versus trying a new tool and researching ideas for 4 weeks. Uh so do this. Build a Spotify or newsletter or a directory uh with Grockbot and I think you'll see what I mean. This I haven't been excited about a tool like this um maybe like all year. Maybe this is my favorite this year. Um Yeah. So, tweet at me.

有。我建议这么做：试一个月。给一个项目配上 Grok Bot，照我们刚才讲的，把它当成一支真正的团队来运转，然后告诉我们——告诉我，在推特上 @ 我——这么做下来你有没有进展？就把这当成给你的信号：挑一件你一直在琢磨的事，全力以赴地推进，而不是花四个星期去试新工具、调研各种点子。所以就这么干：用 Grok Bot 做一个 Shopify 店、一份 newsletter 或者一个目录站，我想你会明白我的意思的。我可能一整年都没对哪个工具这么兴奋过了，它大概是我今年最喜欢的一个。嗯，对，所以来推特上 @ 我吧。

[42:50] Greg

What's so interesting about this tool is we've seen glimpse of this in other tools, but nothing has been as simple and has just like worked as well as Grockbot. So, it's really fun. Also, like the value that you can actually create is massive. And I'm glad that during this episode we covered it wasn't just about the big ideas, right? These are like little ideas that you can start today that anyone can do and who knows where that goes. Yeah, maybe that turns into a big idea. Um I'm sure when Rowan was starting the rundown, he didn't, you know, think it was going to get to millions of subscribers uh on his on his newsletter worth millions of dollars. So, you know, you start small, you automate what you can, you keep it, you a few agents. I love your I love your framework. build team week one, execute, no tinkering, week two, week three, hire, fire, week four, automate. Um, and uh, and do it with one business and and just keep iterating and creating value for customers. I love it. Billy, thank you for coming on. I'll include links for where to follow Billy in the show notes, in the description. And I want to hear and Billy wants to hear what you know what you think of Grockbot. So, in the comment section, please let us know.

这个工具最有意思的地方在于，我们在别的工具里也瞥见过这种东西的影子，但没有哪个像 Grok Bot 这么简单、这么好使。所以真的很好玩。而且你真正能创造的价值是巨大的。我也很高兴这期节目聊的不只是那些宏大的点子，对吧？这些都是今天就能动手、谁都能做的小点子，谁知道它会发展到哪一步。没准它就变成一个大点子了。我敢肯定，Rowan 刚开始做 The Rundown 的时候，也没想到他的 newsletter 会做到几百万订阅、价值几百万美元。所以你就从小处做起，能自动化的就自动化，保持精简，用几个 agent 就行。我特别喜欢你这套框架：第一周组建团队；第二周专心执行、不瞎折腾；第三周招人、开人；第四周做自动化。就拿一门生意来做，不断迭代，持续为客户创造价值。我太喜欢了。Billy，谢谢你来上节目。关注 Billy 的链接我会放在节目笔记里，也就是视频简介里。我想听听，Billy 也想听听，你们觉得 Grok Bot 怎么样。所以请在评论区告诉我们。

[44:08] Greg

I read every single comment and I and I and I reply to most. So, let would love would love to see you there. And uh thanks again, Billy. You're a legend.

每一条评论我都会看，大部分我都会回复。所以很期待在评论区见到你们。再次感谢你，Billy，你太牛了。

[44:18] Billy

Thanks, Greg. It's been a blast.

谢谢你，Greg，这次聊得太开心了。