She Gets 5 Job Offers a Week on LinkedIn with Claude Code

频道: Aakash Gupta
视频: https://www.youtube.com/watch?v=TO3KhNfxvnA
原文语言: en
统计: 共 147 轮 · Basia 90 · Aakash 54

[0:00] Basia

I left my full-time job because of LinkedIn. I get on average five real opportunities from this week alone. I'll show you my DMs. [music]

我是因为 LinkedIn 才辞掉全职工作的。光这一周，我平均就收到了五个真实的工作机会。我给你看看我的私信。（音乐）

[0:08] Aakash

Meet Basha Kubitzka, who went from zero to 50K LinkedIn followers in just 6 months. Basha, should PMs even be commenting and posting on LinkedIn right now?

来认识一下 Basia Kubicka，她只用 6 个月就从 0 做到了 5 万 LinkedIn 粉丝。Basia，现在这个时候，PM 还应该在 LinkedIn 上评论、发帖吗？

[0:17] Basia

Instead of me telling you whether they should or shouldn't, let me just show you what my DMs [music] look like. Those are just DMs for job offers. people actively reaching out to me with different opportunities.

与其我来告诉你该不该，不如直接给你看看我的私信（音乐）长什么样。这些全是来谈工作机会的私信，都是别人主动找上门、带着各种机会来的。

[0:29] Aakash

Can you actually connect LinkedIn to Claude [music] through an MCP?

真的能通过 MCP 把 LinkedIn 连到 Claude（音乐）上吗？

[0:33] Basia

There is no official LinkedIn MCP connection. But let me show you the proxy that I use instead.

LinkedIn 没有官方的 MCP 连接。不过我可以给你看看我用的替代方案——一个代理。

[0:39] Aakash

What are the key components of this system?

这套系统的关键组成部分有哪些？

[0:41] Aakash

There are three key components. [music] There is the profile which by the way you should be treating as your landing page. A lot of people think of LinkedIn profile as their online resume. It's not. It's your landing page. If you are a PM trying to get jobs to come to you or a creator trying to grow on LinkedIn, this episode is for you. Bashan Kubitzka grew from zero to 50,000 LinkedIn followers faster than almost any other PM content person I have seen. And today she is giving everything away for free. How she connects LinkedIn to Claude because there's no MCP for that. the skill files she uses, the Claude Code harness she uses to maintain her story bank, how she edits profiles, and even how she's helped other job seekers get inbound job offers. She's getting five inbound offers a week. That's amongst the highest I've seen in the market. So, if you want to get jobs to come to you instead of applying, this episode is for you. Basha, should PMs even be commenting and posting on LinkedIn right now?

有三个关键部分。（音乐）第一是个人档案——顺便说一句，你应该把它当成你的落地页来对待。很多人把 LinkedIn 档案当成线上简历，其实不是，它是你的落地页。如果你是一个想让工作主动找上门的 PM，或者是想在 LinkedIn 上涨粉的创作者，这期节目就是为你准备的。Basia Kubicka 从 0 涨到 5 万 LinkedIn 粉丝的速度，比我见过的几乎所有做 PM 内容的人都快。今天她会把一切免费公开：她怎么把 LinkedIn 连上 Claude（因为根本没有对应的 MCP）、她用的 skill 文件、她用来维护 story bank 的 Claude Code harness、她怎么改档案，甚至她怎么帮其他求职者拿到 inbound 的工作邀约。她每周能收到五个主动找上门的 offer，这在我见过的市场里算是最高的一档。所以，如果你想让工作来找你、而不是自己去投简历，这期节目就是为你准备的。Basia，现在这个时候，PM 还应该在 LinkedIn 上评论、发帖吗？

[1:55] Basia

This is a great question, Akash. And instead of me telling you whether they should or shouldn't, let me just show you what my DMs look like. Those are just DMs for job offers. People actively reaching out to me with different opportunities. Some of them don't even exist on the market and some of them people just want me to join their company and create a role for me specifically, which is pretty amazing considering what's happening right now on the market, especially if you're looking for a job. And I actually just finished my first cohort where I'm teaching other people to install this exact same system. And by the week five, a lot of people started getting very similar results. So I can clearly say it's working. not only for me because I now have 70,000 followers. So, it's not just the follower count, it's the system that is actually working. I want to take a second to talk to you about the fourth cohort of LAN PM job. I trained 30 students in cohort 1, 50 students in cohort 2, and 75 students in cohort 3. And I am bringing back the program for cohort 4. It starts in August, and it lasts three months where you're going to have intense sessions. a Monday morning session where I go over your resume, behavioral interviews, LinkedIn. On top of that, Bart Choworski is going to be teaching you the PM fundamentals in 2026, [music] how to write AI PRDs, how to AI prototype with cloud code, all of the key skills you need to freshen up your knowledge for [music] this market. And Ang Vermani is going to be teaching you AI product management. He is an AI product manager at Uber and he is going to teach you how to build AI features that actually work successfully. On top of that, Prasad Ready is going to be doing one-on- ones with you for mock interviews, LinkedIn review, candidate market fit review. So, it is a full package. It is three courses in one for one low fee. So, join at landpob.com.

这个问题问得好，Aakash。与其我来告诉你该不该，不如直接给你看看我的私信长什么样。这些全是来谈工作机会的私信，都是别人主动找上门、带着各种机会来的。有些职位市场上根本还不存在，有些是对方就是想让我加入他们公司，专门为我设一个岗位——考虑到现在市场上是什么行情，尤其如果你正在找工作的话，这真的挺了不起的。而且我刚带完第一期训练营，教其他人装上这套一模一样的系统。到第五周，很多人就开始拿到非常相似的结果了。所以我可以很肯定地说，这套东西是管用的——不只对我管用，虽然我现在已经有 7 万粉丝了。重点不是粉丝数，而是这套系统本身确实在起作用。我想花一点时间跟你聊聊 Land PM Job 的第四期训练营。第一期我带了 30 个学员，第二期 50 个，第三期 75 个，现在第四期要回来了。8 月开课，为期三个月，课程强度很高：周一上午的课，我会带你过简历、行为面试、LinkedIn。除此之外，Bart Choworski 会教你 2026 年的 PM 基本功，（音乐）怎么写 AI PRD、怎么用 Claude Code 做 AI 原型，所有你需要为（音乐）这个市场刷新知识的关键技能。Ang Vermani 会教你 AI 产品管理，他是 Uber 的 AI 产品经理，会教你怎么打造真正能跑通、能成功的 AI 功能。此外，Prasad Ready 会跟你做一对一：模拟面试、LinkedIn 审查、candidate market fit 审查。所以这是一个完整的套餐，三门课合一，只收一份低价学费。去 landpob.com 报名吧。

[3:47] Aakash

What are the key components of this system?

这套系统的关键组成部分有哪些？

[3:49] Basia

There are three key components. There is the profile, which by the way, you should be treating as your landing page. A lot of people think of LinkedIn profile as their online resume. It's not. It's your landing page. And then there is the content piece which is passive way of networking allowing other people to find you through your content. And then the third is active networking where you are actively commenting and DMing on other people's content.

有三个关键部分。第一是个人档案——顺便说一句，你应该把它当成你的落地页来对待。很多人把 LinkedIn 档案当成线上简历，其实不是，它是你的落地页。第二是内容这一块，这是一种被动的人脉拓展方式，让别人通过你的内容找到你。第三是主动的人脉拓展，也就是你主动去别人的内容下面评论、发私信。

[4:18] Aakash

Okay. So let's make that our road map for the rest of the episode. Let's start with the profile. How do you optimize your profile?

好，那我们就把这三点当成这期节目接下来的路线图。先从档案开始，你是怎么优化档案的？

[4:25] Basia

Great question. Let me actually before we dive in, I want to make one point very clear. So when I first started posting on LinkedIn, I was really really bad at this and then I hired a bunch of people to help me figure out how to do it properly. The key thing that I've realized, it's actually very similar to product management. So your content creation is no different in many ways. So there are three ICP journeys. You have to think about your user journey whenever they land on your profile. There is this passive uh way where people discover you through your content. So say hiring manager is actively looking for someone. They scroll their LinkedIn and they suddenly see a piece of content that resonated, right? So they see the content, they think, "Oh my god, this is amazing." They the next thing they see is the tagline. So the image of you, your face and the tagline. So it's very important that your tagline is very much targeted. And then if these two things work together and they picked their interest enough to check your profile, they land on your profile and your profile has to sell. That's why I'm saying it's a landing page, not just a resume. Then there is the active way where you are actually finding a job that is currently open on the market and then you are trying to find a hiring manager or a recruiter that posted this job. You comment actively go out there and comment on their content, be active in their profile. The moment they see that, they also see again the picture of you and the tagline. And then if that picked their interest, they'll land on your profile again.

好问题。在正式展开之前，我想先把一点说清楚。我刚开始在 LinkedIn 发帖的时候做得非常非常差，后来我雇了一批人来帮我搞明白到底该怎么做。我意识到的关键一点是，这件事其实和产品管理非常像。你的内容创作在很多方面跟做产品没什么区别。所以这里有三条 ICP 旅程。别人落到你档案上的时候，你得去想他们的用户旅程。第一条是被动的，嗯，别人通过你的内容发现你。比如说一个招聘经理正在积极找人，他刷 LinkedIn，突然看到一条内容，有共鸣了，对吧？他看到这条内容，心想「天哪，这太棒了」。接下来他看到的就是你的 tagline——也就是你的头像、你的脸，加上那句 tagline。所以你的 tagline 一定要非常有针对性。如果这两样配合得好，足以勾起他的兴趣去点你的档案，他落到你的档案页上，而你的档案必须能「卖」出去。这就是为什么我说它是落地页，不只是简历。第二条是主动的：你找到一个市场上正在招的岗位，然后去找发这个岗位的招聘经理或招聘专员，主动去他们的内容下评论，在他们的主页上活跃起来。他们一看到，同样又会看到你的头像和 tagline。如果这勾起了他们的兴趣，他们又会落到你的档案页上。

[6:13] Basia

And then the third part is recruiter search. So when recruiters search for a candidate, when they hunt for talent, they do keyword search, simple boolean keyword search in their LinkedIn recruiter tool, which means that your profile has to be optimized for the right keywords if you want to be found. So the next thing they do is they scroll after they did their keyword search. They have hundreds if not thousands of candidates on their LinkedIn page. They scroll through it. The first thing they see is the picture of you and the tagline. If that picked their interest, they'll go to your profile. So the common denominator here, as you can see, is the profile and the tagline. So let's start from there.

第三部分是招聘专员搜索。招聘专员找候选人、猎人才的时候，做的是关键词搜索——在他们的 LinkedIn Recruiter 工具里做简单的布尔关键词搜索。这意味着，如果你想被找到，你的档案必须针对正确的关键词做优化。关键词搜索完之后，他们接下来做的就是往下刷。他们的 LinkedIn 页面上有几百甚至几千个候选人，他们一路滚过去，第一眼看到的就是你的头像和 tagline。如果勾起了兴趣，他们就会点进你的档案。所以你看，这里的共同点就是档案和 tagline。我们就从这里开始。

[6:58] Basia

All right. Yeah, tagline is clearly important. Why don't we just do a quick demo where I'll show you how I would go about if I were now job searching how I would go about optimizing my profile. So I've prepared five job offers. I found them for myself. They're all for API related product management jobs because that's my background. And so very similar job category if you think about that. And you can see them here. One is for OpenAI API agents, API agentic, then API developer platform, API end platform and APIs and applications. They are all all very similar and that's a key thing here because the moment you start diverging into different things, it's very hard to find a unifying set of keywords that you can optimize your profile for. So, what we're going to do right now together is mine these job descriptions for keywords and optimize my profile, which by the way, I'm not looking for a job right now. So, don't try to mimic what I have right now on my profile. This is not optimized for job search at all, which is great because we will have a lot to learn right now. And what we're going to do here is you will use my cloud code skills to first again mine four keywords all these job descriptions and next rewrite my profile and we will focus on all the key components of the profile. So we have the banner and a lot of people actually underestimate the power of the banner and use it for some quotes and things like that where you can still be selling your value. There is the picture of yours. That's the tagline I keep talking about. That's extremely important.

好。对，tagline 显然很重要。不如我们直接做个快速演示，我给你看看如果我现在在找工作，我会怎么优化我的档案。我准备了五个职位，都是我给自己找的，全是 API 相关的产品管理岗，因为那是我的背景。所以从类别上看，这些职位非常相似。你可以在这里看到：一个是 OpenAI 的 API agents，一个是 API agentic，然后是 API developer platform、API 端平台，还有 APIs and applications。它们都非常相似，这一点很关键——因为一旦你开始往不同方向发散，就很难找到一组统一的关键词来优化你的档案。所以我们现在要一起做的，就是从这些 JD 里挖关键词，然后优化我的档案。顺便说一句，我现在并没有在找工作，所以别照抄我档案现在的样子，它完全没有针对求职做过优化——这反倒挺好，因为我们接下来能学到很多东西。我们要做的是，用我的 Claude Code skill，先从所有这些 JD 里挖关键词，然后重写我的档案，我们会把档案的所有关键部分都过一遍。首先是 banner，很多人其实低估了 banner 的作用，拿它放一些名言之类的，而其实你可以在这里继续推销你的价值。然后是你的头像。再就是我一直在说的 tagline，这个极其重要。

[8:42] Basia

Next, you have the about section, which a lot of people don't use enough to sell their expertise and and what they're good at. The featured section, the activity, that's where the content comes in. And last, you have the experience section. So, you want to make sure that that's also optimized. So, let's just jump into Claude. This is my cloud setup. I'll walk you through the entire setup later when we go into content, but for now, let's just focus on job descriptions and optimizing our LinkedIn. What I'm [clears throat] what I'm going to do here is just paste all the URLs with the job descriptions. So, I will ask Clo now to just run my skill called JD keyword minor. Very

接下来是 about 部分，很多人没有充分用它来推销自己的专长和擅长的东西。然后是 featured 部分、动态部分——内容就是在这里起作用的。最后是 experience 部分，你也要确保它是优化过的。那我们直接进 Claude 吧。这是我的 Claude 设置。等到讲内容的时候我会带你完整过一遍整个设置，但现在我们先专注于 JD 和优化 LinkedIn。我（清嗓子）我现在要做的就是把所有 JD 的 URL 粘进去。然后我让 Claude 运行我那个叫 JD keyword miner 的 skill。名字非常

[9:32] Basia

original. While we are doing that, it will what what's going to happen here, how this skill works is it makes sure that there is at least 75% overlap in keywords. Again, the reason for that is if any of the hiring managers from these five job descriptions, looks at my profile, they feel like I'm made for them, right? That I'm the perfect fit. This is exactly who they were looking for. And that's the key. sometimes even things as different as marketing and product where they both require very different skill sets. So, uh the overlap between the keywords is very very slim.

有创意。在它跑的同时，接下来会发生什么、这个 skill 是怎么工作的：它会确保关键词至少有 75% 的重合度。之所以这么做，是因为这五个 JD 背后的任何一个招聘经理看到我的档案时，都会觉得我就是为他们量身定做的，对吧？我就是那个完美匹配的人，正是他们在找的人。这就是关键。有时候即便是市场和产品这种差别很大的岗位，两者需要的技能组合很不一样，那么，呃，关键词之间的重合度就非常非常小。

[10:16] Aakash

What does the skill look like on the inside? Can you show us um part of how you built it?

这个 skill 内部长什么样？能不能给我们看看，嗯，你是怎么搭建它的？

[10:21] Basia

Absolutely. It's pretty simple. That's it. It's just an MD file. And what IDE are we looking at by the way?

当然。很简单，就这样，就是一个 MD 文件。顺便问一下，我们现在看的是哪个 IDE？

[10:35] Basia

I'm in VS Code.

我用的是 VS Code。

[10:37] Aakash

VS Code.

VS Code。

[10:40] Basia

So the step one is to gather job descriptions, extract terms into categories, then normalize and rank by uh coverage and make sure that it diagnoses whether it's focused or not. That's the key part. And if it's not, it just stops and tells you, well, let's rethink what you're trying to apply for. And then the last piece is the the final step is the output where it gives you the output of all the keywords. So that then we can take these keywords and rewrite our profile with these keywords.

第一步是收集 JD，把术语提取出来并分门别类，然后做归一化，按，呃，覆盖率排序，并确保它能诊断出这些岗位是否聚焦。这是关键的一步。如果不聚焦，它就会直接停下来告诉你：我们得重新想想你到底想申请什么。最后一步就是输出，它会把所有关键词输出给你。这样我们就能拿着这些关键词去重写我们的档案。

[11:24] Aakash

Awesome. Let's see the output.

太棒了。我们看看输出。

[11:26] Basia

All right. So, here's what we have. As you can see, I did a pretty good job of finding the right opportunities that have a lot of coverage. 80%. Can you see this? Or should I increase the size?

好，结果出来了。你可以看到，我找机会找得还不错，覆盖率很高，80%。你能看清吗？要不要我放大一点？

[11:40] Aakash

Maybe zoom in. Yeah, a little bit more. Perfect.

放大一点吧。对，再大一点。完美。

[11:46] Basia

All right. As you can see, I did a pretty good job of finding job descriptions with a very similar coverage. And what you see here is all the keywords by category and how many times did it appear across all the job descriptions. So we have all the top keywords where they appeared in every single job description. And then as we scroll down obviously some of them appear less and less until we have certain things that are very specific to one of the job descriptions. Next, if we go down, it will show us what skills we should highlight on our LinkedIn profile, some phrases we can just use inside of our profile that keep showing up in those job descriptions, and then what these roles actually want, gaps to flag, and lastly, there is a keyword brief. So we have all the keyword uh keywords that appeared in these uh job descriptions and it's already suggesting hey why don't we just now rewrite your LinkedIn profile. So I'll say yes to that and the only thing I need to provide is my actual LinkedIn profile. So I'll copy it here.

好了。你可以看到，它找到的这些 JD 覆盖面非常接近，做得相当不错。这里展示的是按类别归好的所有关键词，以及每个词在全部 JD 里出现了多少次。最上面是那些在每一份 JD 里都出现过的高频关键词；往下滚，有些词出现的次数就越来越少，直到最后是只属于某一份 JD 的特定内容。再往下，它会告诉我们该在 LinkedIn 档案上突出哪些技能、哪些在这些 JD 里反复出现的短语可以直接用进档案里，然后是这些岗位到底想要什么、需要留意的差距，最后是一份关键词简报。也就是说这些 JD 里出现过的关键词都齐了，它已经在建议：要不我们现在就直接重写你的 LinkedIn 档案吧。我回答「好」，我唯一要提供的就是我现在的 LinkedIn 档案。我把它复制过来。

[13:10] Basia

Yes, please. I'm trying to be kind to my AI.

好的，麻烦你了。我尽量对我的 AI 客气一点。

[13:17]

[clears throat]

（清嗓子）

[13:27] Aakash

So that's the LinkedIn profile writer. Can we look at how that skill works?

这就是那个 LinkedIn 档案写手 skill。我们能看看这个 skill 是怎么运作的吗？

[13:31] Basia

Absolutely. So this one has some reference files and the skill itself. So let's look at the skill itself first. And it's nice that VS Code just has that button to switch your markdown into like a readable format.

当然。这个 skill 带了几份参考文件，再加上 skill 本身。我们先看 skill 本身。VS Code 有个按钮可以把 markdown 切成可读的渲染视图，这点挺好的。

[13:48] Basia

Yeah. Yeah. It makes it very easy, especially when you try to share your screen and show other people what it is about. It's much easier to read that. So what this skill does, it rewrites your LinkedIn profile. First collect the inputs. So the keyword brief, we need that as a first step. Uh then the current profile, I just shared it. and then the context. So if your LinkedIn profile didn't have enough context, it will ask you additional questions. Next, map keywords to truth and set the niche. So what we're trying to do here is figure out what are the right set of keywords that will stand out for those hiring managers who are looking at you and ask clarifying questions before you write if there is anything that is missing. Very often LinkedIn profiles look like a ghost town and we are missing things that are true accomplishments and the results. Your LinkedIn profile should be optimized for results, not the things you owned. People are hiring you for results. They want results. And the more you can talk to the specific numbers and specific outcomes and the impact you deliver, the better. So if your current profile doesn't have this information, it will start asking you some questions.

对，对。这样方便多了，尤其是你共享屏幕给别人讲的时候，渲染出来读起来容易得多。这个 skill 做的事就是重写你的 LinkedIn 档案。第一步是收集输入：首先需要关键词简报；然后是当前的档案，我刚刚贴进去了；再是背景信息——如果你的 LinkedIn 档案信息不够，它会追加提问。下一步，把关键词对应到真实经历，并定好细分定位。我们这里要做的是找出那一组能在看你档案的招聘经理面前脱颖而出的关键词，并且在动笔之前先问清楚还缺什么。很多人的 LinkedIn 档案看起来像座鬼城，真正的成就和结果都没写上去。你的档案应该围绕结果来优化，而不是你负责过什么。别人雇你是为了结果，他们要的是结果。你越能讲出具体数字、具体成果和你带来的影响，就越好。所以如果你现在的档案里没有这些信息，它会开始问你问题。

[15:06] Basia

Let's see

我们看看

[15:08] Basia

how far do you want to repoint the profile towards these five AIPM platform PM jobs? Um I'll say full jobseker right now. And then which of these you can truthfully claim? Founded shipped AI products. Yes. MCP agent SDK. Yes. shipped a public API SDK platform. Yes. Internal AI tooling only. I wouldn't say it's only, so I'll just leave it as it is right now. And then the PM experience. How should I frame your years and seniority in product experience? Because my profile, I've been a founder most of my life and I had only held a title of a product manager for the past two years before uh I left my last job. Uh it's actually asking me do you consider founder being also a product role and I would say yes.

你想把档案在多大程度上转向这五个 AI PM / 平台 PM 岗位？我先选「全力求职」模式。然后是这些里面哪些你能如实声称：创办并发布过 AI 产品——是；MCP、agent SDK——是；发布过公开的 API / SDK 平台——是；只做过内部 AI 工具——我不会说「只」做过，所以这条先保持原样。然后是 PM 经验：该怎么表述你在产品方面的年限和资历？因为我的档案里，我大半辈子都是创始人，只在离开上一份工作前的两年里正式挂过产品经理的头衔。它其实在问我：你是否把创始人也看作一种产品角色？我的回答是：是。

[16:09] Aakash

When should people make that call? How do they make that call? I often get that question.

大家什么时候该做这个判断？该怎么判断？我经常被问到这个问题。

[16:15] Basia

Surprisingly often it's not necessarily the founder but people have very different career paths. Not necessarily very obvious. And I've seen people who are researchers trying to break into product or uh COOs trying to get a CPO role. So it happens more often than you would think. I was working with uh one uh lady, wonderful woman who had initial experience in translating things, languages. So we helped her optimize her profile and tell the story of hey I used to translate languages now I translate user requirements into spec right. So you have to get creative and tell your story and your career story in a compelling way. Especially if there are things where there can be a red flag when someone looks at your profile and experience section and they're like, I don't know if this is the right person. How can you use that to turn it around into an actual advantage and differentiation? Right? And this is where your about section comes in where you can actually tell this story because very often people will judge your LinkedIn profile based on your experience without giving you an opportunity to explain yourself. So, so to say, right? About section gives you this option, right? Because you can now actually address any potential red flags.

出乎意料的是，经常遇到的不一定是创始人，而是各种职业路径很不一样、不那么一目了然的人。我见过研究员想转做产品，也见过 COO 想拿 CPO 的职位，这种情况比你想的要多。我之前帮过一位非常棒的女士，她最早的经历是做语言翻译。我们帮她优化档案，把故事讲成：我以前翻译语言，现在把用户需求翻译成 spec。所以你得有点创意，把你的经历、你的职业故事讲得有说服力。尤其是当别人看你的档案和经历栏时可能会冒出红旗、心想「我不确定这人合不合适」的那些地方，你怎么把它反转成真正的优势和差异点？这就是 about 栏派上用场的地方，你可以在那里把这个故事讲出来。因为很多人只看经历栏就给你的 LinkedIn 档案下了判断，根本不给你解释的机会，可以这么说吧。about 栏给了你这个机会，你可以在那里主动回应任何潜在的红旗。

[17:45] Aakash

And that's why we're running this skill to write a powerful about story.

所以我们才跑这个 skill，来写一段有力量的 about 故事。

[17:49] Basia

Correct.

没错。

[17:51] Aakash

Okay. And I think you said it had some reference files. What are those?

好。你刚才说它还有一些参考文件，那些是什么？

[17:58] Aakash

Let's take a look at them. And by the way, do people need to write these by hand or are you just prompting Claude to write these skills and then iterating as you see output?

我们看一下。顺便问一句，这些东西大家需要手写吗，还是你直接让 Claude 来写这些 skill，然后看着输出一轮轮迭代？

[18:12] Basia

Great question. I absolutely do not write it by hand. It would take way too much time. What I'm doing is I'm leveraging everything I've learned to write these. I write the initial piece, try it, and iterate until I get the results that I want. Mhm. makes sense.

好问题。我绝对不手写，那太费时间了。我的做法是把自己学到的所有东西都用上来写这些 skill：先写出初版，跑一遍，再不断迭代，直到得到我想要的结果。嗯，有道理。

[18:33] Basia

So one of the things that I have here is how recruiters actually see you. So based on my experience and again my understanding of how this industry works. Uh I make sure that it's all included in the skill right so the skill has the eyes of the recruiter in a sense. Then define the niche first. So what is your domain? what is the product type that you're building? So, this is actually specifically designed for PMs because again, I really appreciated the fact that you already have all the skills as a PM to start creating content and turn your career and treat your career as a product. Therefore, I found it very interesting especially for PMs to leverage that uh in a way where they can apply the same skills. And so in this case, the skill is designed actually for PMs. Um product type. So what types of products have you built in the past? Is it an API, a marketplace, B2B, B2C, etc. The superpower, what you're best at, and the company stage where you excel at, right? Is it zero to one or is it maybe a public company? Then the next thing we have uh the tagline. How do you optimize your tagline on a high level? There is then we'll get into the details and some templates for that. The banner, the about and skills and experience vertical specificity.

这里面有一部分讲的是招聘方实际上是怎么看你的。基于我的经验，以及我对这个行业运作方式的理解，我确保这些都写进了 skill 里，所以这个 skill 在某种意义上带着招聘方的眼睛。然后是先定细分定位：你的领域是什么？你做的是哪种类型的产品？这个 skill 其实是专门为 PM 设计的，因为我特别看重一点：作为 PM，你已经具备开始做内容、把职业当成产品来经营的全部技能。所以我觉得对 PM 来说尤其有意思，可以把同一套技能直接套用过来。这个 skill 就是为 PM 设计的。接着是产品类型：你过去做过哪类产品？是 API、marketplace、B2B、B2C 等等。你的超能力，也就是你最擅长的事；还有你最出彩的公司阶段——是 0 到 1，还是上市公司？再往下是 tagline：在高层面上怎么优化你的 tagline，后面会进到细节，还有一些模板。然后是 banner、about、技能和经历的垂直领域具体度。

[20:07] Aakash

I don't know how much you want to get because it's like a lot. basically teaching Claude how it seems to me like you're teaching Claude how PM hiring managers think because Claude might know how hiring people generally think but it's not in the specific neural network of PM and then PM hiring manager but PM hiring managers these days are obsessed with domain and so you really put that you've encoded the things that we humans know into this framework file.

我不知道你想讲多深，因为内容真的很多。本质上你是在教 Claude——在我看来你是在教 Claude PM 招聘经理是怎么想的。Claude 可能知道一般招聘的人怎么想，但它的神经网络里没有专门针对 PM、针对 PM 招聘经理的那部分。而如今的 PM 招聘经理特别执着于领域经验，所以你把我们人类知道的这些东西都编码进了这个框架文件。

[20:34] Basia

Exactly. Exactly. Very well said. Thank you.

没错，没错。说得非常好，谢谢。

[20:40] Aakash

And then what's edge pass?

那「edge pass」是什么？

[20:43] Basia

So what do we have here? That's the second optional pass. This is mainly when we have this situation where as I said you have a very interesting career path and you want to add extra additional questions where there are some things where we need to clarify it and maybe your profile still is not quite there yet. Uh, you want to talk about the biggest strengths, then find the biggest weaknesses that the recruiter sees first on your profile, then flip these weaknesses into strengths, and then test for conversions. Rewrite the full profile around this one edge. So, this is the thing that I was mentioning before. If there is anything that can give any red flag at any point, how can we turn it into advantage and rethink that? How can we present it in a way that is now actually more compelling?

这里是什么呢？这是第二轮可选的处理。主要用于我刚才说的那种情况：你的职业路径很特别，想追加一些问题来澄清某些东西，而且你的档案可能还没完全到位。你要讲出最大的优势，再找出招聘方在你档案上第一眼看到的最大弱点，把这些弱点反转成优势，然后测试转化效果，围绕这一个 edge 重写整份档案。这就是我之前提到的：凡是可能在任何环节引起红旗的东西，我们怎么把它变成优势、重新思考？怎么换一种呈现方式，让它反而更有说服力？

[21:54] Aakash

Got it. Nice. Let's see how it did.

明白了。不错。我们看看它写得怎么样。

[21:57] Basia

All right. So, we have a headline. We have three options. The recommended one is product manager, API, and developer platforms. Aentic AI MCP021 I help teams turn AI models into product developers build on founder AI startup 0 to7 million tech stars. So this is too long mind you claude obviously is great at the first pass. There is still the human component and you need to use your judgment what what actually makes sense. Few things that stand out immediately that I think are good is I'm saying I'm a product manager focusing on these things. If I was a hiring manager looking for API and developer platforms people I saw your content, right? Scroll past and this is the part that I will see that will peique my interest. Right? This is the person I'm currently looking for. So I want to see what they have to say, what their profile looks like. Next we add three main keywords. Right. Zero to one is specifically interesting here because that's my primary background. And if I'm looking if there is a hiring manager looking for specifically zero to one people, they look at me and say, "Okay, this is the right person, I would probably remove this part and go into some cool thing that I've delivered in the past." Right? 0 to 7 million is a very tangible result that people who will be hiring me may care about. I'm not sure if this is the right result, but the idea here is to show the result also in your tagline.

好。先是 headline，有三个选项。推荐的那条是：产品经理｜API 与开发者平台｜Agentic AI、MCP、0 到 1｜我帮团队把 AI 模型变成开发者愿意在上面构建的产品｜创始人，AI 创业公司 0 到 700 万，Techstars。这太长了——注意，Claude 写初稿当然很棒，但还是需要人的参与，你得自己判断什么才真正说得通。几个我觉得不错、一眼就突出的点：我说我是专注于这些方向的产品经理。如果我是个正在找 API 和开发者平台人才的招聘经理，看到了你的内容，划过去，就会看到这一部分并被勾起兴趣：这正是我在找的人，我想看看 TA 说了什么、档案长什么样。接下来加三个主要关键词。「0 到 1」在这里特别有意义，因为那是我的主要背景；如果有招聘经理专门在找 0 到 1 的人，看到我就会说：好，这是对的人。后面这部分我大概会删掉，换成我过去交付过的某个亮眼成果。「0 到 700 万」就是一个很具体的结果，将来要雇我的人可能会在意。我不确定这是不是最合适的那个结果，但这里的思路是：在 tagline 里也要把结果亮出来。

[23:39] Basia

We won't go over every single one of them, but you get the point. Next, there is the banner idea. There is a statement line. I build the API and agent layer developers actually want to ship on. So this is something I would use the banner for further selling and making a good point why people should hire you, what results you deliver. You can get more specific here. You can use again 0 to 1, 0 to 7 million, right? 12K plus learners taught, right? Some in this case it doesn't actually make sense, but again use your judgment. Your goal here is the banner doesn't actually show in the keywords, but it's the first thing people see. It's your hero section on your landing page, right? What do you have to say to convince someone that you're the right fit? So, think from that perspective, right? How can you show that you can provide value and solve their problems? It's always about them. One thing, one reframe of your mind is that is really helpful is your profile. Your LinkedIn profile if you're job searching isn't about you. It's about them, their problems, and how you can help them solve their problems. And here's the about section. [clears throat] So, we have we start always with a hook. If you open any LinkedIn profile, you will see that the about section only shows the first three lines before you have to click on see more. Right.

我们不会逐条过，但你明白意思了。接下来是 banner 的点子，有一句宣言式的话：「我构建开发者真正愿意在上面发布产品的 API 与 agent 层。」banner 我会用来进一步推销自己，说清楚别人为什么该雇你、你能交付什么结果。这里可以更具体，可以再次用 0 到 1、0 到 700 万，比如教过 12K+ 学员——这个在这里其实不太合适，但还是那句话，自己判断。你要明白，banner 不会进入关键词检索，但它是别人第一眼看到的东西，它就是你落地页上的 hero 区域。你要说什么才能让人相信你就是合适的人选？从这个角度去想：怎么展示你能提供价值、解决他们的问题？永远是关于他们的。有一个特别有用的思维转换：如果你在找工作，你的 LinkedIn 档案不是关于你的，而是关于他们、他们的问题，以及你怎么帮他们解决问题。然后是 about 栏。（清嗓子）我们永远从一个 hook 开始。你随便打开一个 LinkedIn 档案，about 栏只显示前三行，之后就得点「查看更多」。对吧。

[25:18] Aakash

Yeah.

是的。

[25:18] Basia

That is why it's really important that these first three lines hook people in and make them want to read more. Otherwise, no one will ever do this. So you have to make it compelling enough for the hiring manager again or for the recruiter so that they want to learn more about you and then you want to make it so that it's very easy to scheme. So a lot of people put their full block of text and nobody has patience or attention span to read that. Right? If you make it very easy to skim through and you highlight core things. So again, it's actually very well keyword optimized for these job descriptions that we've looked at. And at the same time, it tells my story, right? So it doesn't look like I'm just trying to optimize for keywords. It's highlighting my key accomplishments in a very smart way. Then there is a second version where you can talk about your experience in slightly different way more as a timeline. And then there is a very simple version if you're not comfortable doing that. I suggest always I feel like this is the best way of showcasing your about section. Again, very easy to scheme, very immediate way and simple way to show hiring manager I am the perfect fit for what they're looking for, right?

所以前三行特别关键，必须把人勾住、让他们想往下看，否则没人会点开。你得写得足够有吸引力，让招聘经理或者 recruiter 想进一步了解你；同时还要做到一眼就能扫完。很多人把 about 堆成一整块大段文字，没人有耐心和注意力去读。如果你做得非常容易略读、把核心点高亮出来——你看，它既针对我们刚才看过的那些 JD 做了很到位的关键词优化，同时又在讲我的故事，不会显得我只是在堆关键词，而是用一种很聪明的方式把我的关键成就凸显出来。然后还有第二个版本，换一种方式讲你的经历，更像一条时间线。如果你不习惯那样写，还有一个非常简单的版本。我一直建议——我觉得这是展示 about 部分的最佳方式：非常容易略读，用最直接、最简单的方式告诉招聘经理：我就是你们要找的那个人。

[26:50] Aakash

Immediately stands out.

一下子就跳出来了。

[26:52] Aakash

Does it have Do you What do you think of the emojis? Could those turn people off?

那……你怎么看那些 emoji？会不会让人反感？

[26:56] Basia

They could. I like them. It shows, you know, some emotion, right? You can turn them off, but it's I mean you can just use numbers, something that makes it easy to scheme. Again, maybe sometimes it's enough to just put the space in between, right? Like a breathing room, so it's still very easy to skim and not too long sections. I really like these like arrows so you can quickly skim through the points and maybe you don't want to read the entire line, you just skim through it, right? So it's very easy to understand what you're trying to say.

有可能。我个人挺喜欢，它能传达一点情绪。你也可以不用，换成数字之类的，只要便于略读就行。有时候光是在段落之间留出空行就够了——留点呼吸的空间，这样既容易扫读，每段也不会太长。我很喜欢这种箭头符号，可以快速扫过每个要点，哪怕不读完整行，扫一眼就能明白你想表达什么。

[27:38] Basia

Then we have the featured section. So if I will scroll down, this is where you can feature different things. For me, again, because I'm not searching for a job, it's different things, but you can put here things like your previous case studies, right? So you can write up an article and share the case study of how you accomplished certain thing, right? the result you deliver then you can it suggests I should keep my LinkedIn learning courses uh but yes the onepage case study uh a demo one thing that you want to do in this DN age of vibe coding and everything you want to probably also share something that you have built right or maybe it's your GitHub page or something that shows that you can prototype

接下来是 featured（精选）板块。往下滚，这里可以展示各种东西。对我来说，因为我不找工作，放的内容不一样；但你可以放之前的案例研究，比如写一篇文章，分享你是怎么达成某个目标、交付了什么结果的。它还建议我保留 LinkedIn Learning 的课程。对，一页纸的案例研究、一个 demo——在这个 vibe coding 满天飞的时代，你大概也该分享一些你自己做出来的东西，比如你的 GitHub 主页，或者任何能证明你会做原型的东西。

[28:28] Aakash

so what is is there any risk of doing that badly. How do you create like a good demo? How much time should that take and what should it look like?

那做这件事有没有做砸的风险？怎么做出一个好的 demo？该花多少时间，应该长什么样？

[28:36] Basia

I feel like the best demo is the demo that tells the story. So, I don't think it's a good idea to actually share the application you've built, right? Because unless you're the target market that has a problem you're trying to solve with your application, someone will land on it and you will actually not say anything. It's not the application that matters. It's how you came. It's the way of thinking that matters. Right? So, I heard of this guy that got hired because he built a solution for his uncle's and he had real user on his app. Right? But that's the point because it actually shows that you can think as a product manager. It's not the fact that you can prototype that matters here, right? It's the fact the way you think, the way you solve problems, how you incorporate the user into your thinking and how you run this process. So the whole interview can be literally about your uncle's app, right? Because that's what's interesting, how you identify the problem and all these things, right? But very much a product thinking. Mhm.

我觉得最好的 demo 是会讲故事的 demo。所以我不建议直接把你做的应用丢上去——除非对方正好是你这个应用要解决的问题的目标用户，否则他点进去什么也看不出来。重要的不是应用本身，而是你是怎么走到这一步的，是你的思考方式。我听说有个人被录用，就是因为他给叔叔做了一个解决方案，而且他的 app 上有真实用户。这才是重点，因为这证明他能像产品经理一样思考。重点不在于你会做原型，而在于你怎么想、怎么解决问题、怎么把用户纳入你的思考、怎么跑整个流程。整场面试可能就围绕他叔叔那个 app 展开，因为有意思的正是这些：你怎么识别问题，等等。很纯粹的产品思维。嗯。

[29:53] Basia

So I would say it could be something what I would put there is more of a case study and in this case study you can link to your app but ideally you show your thinking not just not just the app.

所以我会说，我放在那里的更像是一个案例研究，在案例里可以链接到你的 app，但理想情况下展示的是你的思考，而不只是 app 本身。

[30:07] Aakash

Okay. And I think featured might only be for premium users. So if you don't have that do you should you get LinkedIn premium? Is that worth it?

好。我记得 featured 好像只对 premium 用户开放？如果没有的话，该不该买 LinkedIn Premium？值得吗？

[30:15] Basia

Uh it's a great question. I think it's worth it at least for the time you're actively looking for jobs because it gives you a few things. It gives you inmail options. It gives you an open profile which means that other people can reach you without you

这个问题问得好。我觉得至少在你积极找工作的那段时间是值得的，因为它给你几样东西：InMail 的额度；还有 open profile，意思是别人联系你不需要……

[30:32] Basia

right so they don't have to pay to reach you right so it makes it easier in that sense and then you have also a lot of fun perics that I think featured is actually um available to everybody how you do that. Yes. So you add it in add section and here I think it's in recommended. There you go. Add featured section.

对，他们不用付费就能联系到你，从这个角度说更方便了。另外还有不少好玩的福利。不过我想 featured 其实对所有人都开放——怎么加呢？对，在「添加板块」里，应该在「推荐」那一栏。找到了，「添加 featured 板块」。

[31:03] Basia

So that's where you would add it. But then the premium one also gives you an option that for example if you're looking for jobs it helps you do things like you'll be the top applicant here right it helps you search it helps you manage there is there is some perks to that I think I want to say it's like 100 bucks a month I I don't know what's the career one is right now but I want to say for the time when you're actually actively searching, I would probably invest in in that.

就在这里加。不过 premium 还会给你一些选项，比如找工作的时候，它能让你成为这里的「顶尖申请者」，帮你搜索、帮你管理，确实有一些好处。我记得大概是一个月 100 美元？我不确定 Career 版现在是多少钱，但在你真正积极找工作的那段时间，我大概会愿意投这笔钱。

[31:42] Aakash

Okay,

好，

[31:44] Basia

so let's go back here. The experience rewritten again. If you look at that, it's all about the numbers. We try to quantify as much as we can the results that we actually delivered, right? It's not about the things I owned, it's about the things I delivered. So,

那我们回到这里。经历部分也重写过了。你看，全都围绕数字展开，我们尽量把实际交付的结果量化。重点不是我负责过什么，而是我交付了什么。所以，

[32:03] Aakash

you can see these are all really aligned to what those job postings were looking for. You delivered this API and so it's put those brackets where it doesn't have information so you can put the real information but it's giving you the right scaffolding so you can deliver that 75% keyword fit.

可以看到这些都和那些招聘启事要找的东西高度对齐。「你交付了这个 API」——它在没有信息的地方留了方括号，你可以填上真实数据，但它已经给了你正确的骨架，帮你达到那 75% 的关键词匹配度。

[32:21] Basia

Exactly. And again, if someone it's keyword is one thing, but then the real human looks at you, right? And that profile is meant to the goal for it is for them to reach out to you, right? The goal for it is to get this first DM. So hopefully that helps you get that DM.

没错。而且关键词只是一方面，之后真人会来看你的档案，对吧？这份档案的目标就是让对方主动联系你，拿到第一条 DM。希望它能帮你拿到那条 DM。

[32:43] Aakash

Mhm.

嗯。

[32:43] Basia

Then there is a several ways where you can pin skills to your profile. And so one way is in your about section. So here is where you want to add your top skills. And this cloud code skill will tell you what LinkedIn skills you should add. Then for each of the experiences, you can also add skills, the skills that you used for this specific job. And lastly, you also have the entire skills section where people can endorse you. And this one is interesting because this one you can load with as many skills as you want. And this is something that recruiters actively use when they're trying to filter for candidates. So, it's good to have as many as possible, frankly, in this section. I wouldn't load it in here. It's really bad. Actually, looks really bad if you have 40 under one of the jobs. It's It's terrible. But nobody usually scrolls past here. So, I would just load it with all the keywords that are relevant. So, you show up in these searches.

然后有好几个地方可以把技能挂到你的档案上。一个是 about 部分，在这里加你的顶级技能，这个 Claude Code skill 会告诉你该添加哪些 LinkedIn 技能。然后每段经历下面也可以加技能，就是你在那份工作里用到的技能。最后还有整个技能板块，别人可以在那里给你背书。这个板块有意思的地方在于，你想塞多少技能都行，而 recruiter 筛候选人的时候会主动用它来过滤。所以说实话，这一块技能越多越好。但经历下面我不会堆——那样很难看，一份工作下面挂 40 个技能真的很糟糕。不过通常没人会往下滚到技能板块，所以我会把所有相关关键词都塞进去，这样你就能出现在那些搜索结果里。

[33:51] Basia

Got it. Then there is the education and there is a few more things right. Open profile is the thing that only works for the premium piece. Custom URL you want to optimize make sure that it looks nice. You can in here you can customize it. Don't have bunch of random numbers here. Right? So it looks clean and you can use your full name. You can use your first, middle, last name. whatever works, whatever is not already taken, but I highly recommend doing that. Um, yeah, that would be pretty much it when it comes to profile optimization.

明白。然后是教育经历，还有几个小东西。Open profile 只对 premium 有效。自定义 URL 要优化一下，确保看起来干净，可以在这里自定义，别留一串随机数字。可以用你的全名，名、中间名、姓都行，怎么合适怎么来、没被占用就行，我强烈建议做这一步。嗯，档案优化差不多就这些了。

[34:33] Aakash

All right, the next component I believe was DMs and content is which one are we going to do first?

好，下一个模块我记得是 DM 和内容——我们先做哪个？

[34:40] Basia

Yes. So I would say let's talk about content because that's a lot to cover and

对。我建议先聊内容，因为要讲的东西很多，而且

[34:47] Aakash

all right

好的

[34:49] Basia

let me quickly check just um see here I don't know if you want to go into this I think we don't have time like my like how much this content uh system changed my

我快速看一下……你看这里，不知道你想不想展开，我觉得我们可能没时间——就是这套内容系统改变了我的……

[35:04] Aakash

let's do it yeah we can do it quickly

来吧，我们可以快速过一遍

[35:06] Aakash

all right cool

好，OK。

[35:07] Aakash

this just fix the transition too so editors we're going to start from my initial thing. Okay, so that's the profile. Let's talk content. Everybody is wondering about this.

这里顺便把转场也修一下，剪辑同学，我们从我最开始那段接。好，档案部分就讲到这。接下来聊内容，这是大家最关心的。

[35:17] Basia

Yeah. So, let me tell you a quick story because I was really, really bad at content when I first started. And you can see an example here. This is the one that I keep as my controlled group because it's just it opens with, I was ready to throw the towel on my AI project yesterday and somehow it manages to go even worse. I got 12 likes for this and I still remember these 12 people that decided to like it. So I appreciate you. And so I was trying really hard to actually make content work. For the first six months I was terrible. And actually at the end of these six months, I received this message DM from someone I used to work with and it opens with greetings exclamation mark and then it goes, may I politely suggest that your AI marketing posts are coming a little bit spammy dash David? Ouch. [laughter]

好。我先讲个小故事，因为我刚起步的时候做内容真的很烂很烂。这里有个例子，我一直把它留着当「对照组」：开头是「昨天我差点就要放弃我的 AI 项目了，结果事情还能变得更糟」。这条拿了 12 个赞，而且我到现在都记得那 12 个决定点赞的人，谢谢你们。那时候我真的很努力想把内容做起来，但头六个月就是一塌糊涂。而且就在六个月结束的时候，我收到一个以前同事的私信，开头是「问候！」感叹号，接着写：「我能否礼貌地建议一下，你那些 AI 营销帖子有点像垃圾信息了——David」。扎心。（笑）

[36:18] Basia

I almost quit that day. I was literally like on the verge of just saying, "Okay, I'm done. I'm not made for being a content creator, right?

那天我差点就不干了。真的就差一步要说：「好吧，我到此为止，我不是做内容创作者的料。」

[36:28] Basia

So, I had two options. I could quit, which felt very reasonable at that time, or I could just say, you know what, I'll just throw money at the problem and hire people who crack this, who know what they're doing, and just learn. So, I did the other thing, and suddenly things started picking up. So this is the the red section is the before when I was trying to figure it out myself and then after I started actually learning how to create content this is what happened right so it's a learnable skill and absolutely if I could learn it you can learn it too

所以我有两条路。一是放弃，当时看起来完全合情合理；二是干脆「拿钱砸问题」，去找已经把这件事做通、知道自己在干什么的人，然后跟着学。我选了后者，然后情况突然就开始好转。看这张图：红色这段是「之前」，我自己瞎摸索的阶段；后面是我真正开始学怎么做内容之后的走势。所以它是一项可以学会的技能，百分之百——我能学会，你也能。

[37:10] Basia

and social media game is very similar to product management so not only your LinkedIn profile optimization but also how you think about content and the reason I say this is you start with ICP who are you trying to talk to then you have to understand their pain that you can talk to and solve it provide a lot of value something that they will resonate with then you want to do actual user research what is already resonating with your audience the topics the types of posts and things like that then you're you add your unique spin to it your USB Right? And then you release your content and iterate and iterate until you get better. If that looks like something you've done before in your life, it's on purpose because it's product management just disguised as content creation.

而且社交媒体这套玩法跟产品管理非常像——不光是 LinkedIn 档案优化，连你怎么思考内容都是一样的。我这么说的理由是：你先从 ICP 出发，你到底想跟谁说话；然后理解他们的痛点，你能针对它说点什么、解决它、提供大量价值，让他们有共鸣；接着做真正的用户研究——你的受众已经对什么有反应了，哪些话题、哪些帖子类型等等；再加上你独特的视角，你的 USP，对吧？然后发布你的内容，迭代、再迭代，越做越好。如果你觉得这套流程你这辈子好像干过，那是故意的——这就是产品管理，只是披了层内容创作的皮。

[38:05] Basia

So let's talk very quickly about content before we dive into actually building two examples. There are three types of posts and this is something that you want to understand early on. You have top of funnel, midfunnel and bottom of funnel. And you will see in my cloud code I refer to it as to mofu and bofu and tofu. So top ofunnel posts they're designed to get you reach get you in front of new audiences so that you're exposed to these potential hiring managers. Those are the new opportunities that you could never have imagined, right? Because you are just exposed to the new new people. Then you have Mefunnel. Medfunnel is designed to create authority. And a lot of people do either just reach because they want to go viral or they just do the authority because that's all they know. And you have to have combination of both because if you just do the authority meaning you just talk about your expertise that's the difference right u so let me actually step back for a second and explain quickly what is the difference so the simplest way to think about this is the reach type of post is how to so something that anybody could write like a how to do x right the authority post is how I did it. So how I implemented X. So the same exact topic, the same thing could be presented in two different ways, right? One is designed for reach something. The reason I say it's designed for reach because it's very easy to share when it's not associated to a human, right? Like it's a generic guideline.

在真正动手做两个例子之前，先很快聊一下内容本身。帖子有三种类型，这一点你要尽早搞明白：漏斗顶部、漏斗中部、漏斗底部。你会看到我在 Claude Code 里管它们叫 ToFU、MoFU、BoFU。漏斗顶部的帖子是为了给你带来触达，把你推到新受众面前，让那些潜在的招聘经理看到你。这些就是你原本根本想象不到的新机会，对吧？因为你被暴露给了全新的人群。然后是漏斗中部。漏斗中部是用来建立权威感的。很多人要么只做触达，因为他们想爆；要么只做权威，因为他们只会这个。而你必须两者结合，因为如果你只做权威——也就是只讲你的专业——这就是区别所在。让我退一步，快速解释一下两者的差别。最简单的理解方式是：触达型帖子是「怎么做」，任何人都能写的那种，比如「如何做 X」；权威型帖子是「我是怎么做的」，比如「我是怎么落地 X 的」。同一个话题、同一件事，可以用两种方式呈现，对吧？一种是为触达设计的。我说它是为触达设计，是因为当内容不跟某个具体的人绑定时，它非常容易被转发——它就是一条通用的指南。

[39:55] Basia

And so people are willing to share these type of posts. And within topofunnel post, you'll find seven different types. We'll not go into this today. there is a lot to cover. Uh then within midfunnel post there's also different formats and different ways of building them. But just know there is a huge difference and you want to do both because if you just do the authority you'll not get exposed to new people. So people in your network already will know how good you are at certain things right whatever you're talking about. But no new people will ever be reached or very slowly. Then if you just do reach and grow your follower count but never write authority, nobody knows what you're good at. So there is no reason to hire you. That's why both are very important. Then there is the bottom of funnel. That's mainly when you're looking for leads. If you're a founder or salesperson etc. you'll create also bottom of funnel which we'll not get into that today. Uh but this is yet another format and yet another type. So

所以人们愿意转发这类帖子。漏斗顶部的帖子里又分七种不同类型，今天不展开，要讲的东西太多了。漏斗中部的帖子也有不同的格式和不同的构建方式。但你只要知道两者差别巨大，而且两种都要做：如果你只做权威型，你就接触不到新的人——你网络里已有的人知道你在某些事上很厉害，不管你讲的是什么，但新的人永远触达不到，或者触达得非常慢。反过来，如果你只做触达、涨粉丝数，但从来不写权威型内容，没人知道你擅长什么，那就没有理由雇你。所以两者都非常重要。然后是漏斗底部，主要是你找线索的时候用的。如果你是创始人或者销售之类的，你也会做漏斗底部内容，今天也不展开。但这又是另一种格式、另一种类型。所以——

[41:02] Aakash

so for a job seeker, you mainly focus on reach and authority.

所以对求职者来说，主要就聚焦触达和权威这两种。

[41:06] Basia

Yes. And I would say if you're actively job seeeking, depending on your time, I would try to post at least three times a week. And I would mainly do authority. So two authority posts and one reach. Reach still helps you optimize to get in front of the right people. But if you're actively actually targeting specific job titles and specific job openings, the authority type post when someone lands on your profile, right? They see you, they scroll, and then the thing they see here is your activity. And you want your goal is to actually show your expertise here. Right? If I'm a hiring manager, I want to see the expertise, not some generic content that got viral, right? I don't care if you go viral or not. I want to see how you think. So, I would suggest primarily focusing on the authority types and then optimize for reach when you don't have to look for a job.

对。而且我会说，如果你正在积极找工作，看你时间，我会尽量一周至少发三条，以权威型为主：两条权威、一条触达。触达仍然能帮你优化、出现在对的人面前。但如果你真的在瞄准特定的职位名称、特定的岗位空缺，那么权威型帖子的作用在于——当有人落到你的档案页上，他们看到你、往下滚，然后看到的就是你的动态。你的目标就是在这里展示你的专业能力。如果我是招聘经理，我想看的是专业能力，不是那种碰巧爆了的泛泛内容。我不在乎你爆没爆，我想看的是你怎么思考。所以我建议主要聚焦权威型，等你不需要找工作的时候再去优化触达。

[42:09] Aakash

Okay.

好。

[42:11] Aakash

Why don't we now try and create one authority post together?

那我们现在一起来做一条权威型帖子试试？

[42:16] Basia

Perfect.

太好了。

[42:17] Basia

All right. I need a few seconds now to um get back on my screen. [sighs] Um is it on this local host? Yes, perfect. Then I don't know if I will have it here. No, I'll have to find it. So, actually, do you want me to just know what we'll do? All right. So, what we are going to do, we are going to recreate one of the posts I already did. And this was this post. It went pretty viral for me. It's about my journey as a vibe coder. So I show my expertise here. It starts with I lived this cycle, right? It's not about everybody who is the vibe coder. It's specifically about my experiences and my things I've learned and things I've delivered. Right? So this is the idea behind creating a authority type post. I show the fix and I show uh the some takeaway. Right? So that's how you want to think about creating the authority. Now how I actually created it, let me show you first my research tool. So this is a tool I built myself in cloud code. I vip coded it and what it does is it scrapes LinkedIn posts and also other platforms. I now since then added Twitter, Substack and Instagram and I'm looking for things that already performed really well for other people. The reason I want to do that is it simply is a user research, right? I want to see what already resonates with people instead of me trying to figure out and create a hot take or you know like things like that. I just look at what people already liked. So I can now add my spin on it. So in this case how I found this post I will just uh go into just finding it directly because it would take otherwise a little bit more time but um there was a post by this other creator that was talking about data analyst journey. So what I'm going to do here is I'm only going to find post that went viral. also over 750 likes. That's how I define virality. It can be more or less depending on what you're trying to aim for. And if you scroll here, say if I was actually a

好，我需要几秒钟回到我的屏幕上。（叹气）嗯，是在这个 localhost 上吗？对，很好。然后我不确定它在不在这里。不在，我得找一下。其实——要不我直接说我们要做什么吧？好。我们要做的是，重做一条我已经发过的帖子，就是这条。这条对我来说传播得挺猛，讲的是我作为 vibe coder 的经历。我在这里展示的是我的专业能力。它的开头是「我经历过这个循环」，对吧？它讲的不是所有 vibe coder，而是专门讲我自己的经历、我学到的东西、我交付的东西。这就是做权威型帖子的思路：我展示解法，然后给出某种收获。这就是你在构思权威型内容时该有的思考方式。那它具体是怎么做出来的？先给你们看我的调研工具。这是我自己在 Claude Code 里做的一个工具，vibe coding 出来的。它做的事是抓取 LinkedIn 帖子，也包括其他平台——后来我又加了 Twitter、Substack 和 Instagram——我找的是那些已经在别人那里表现特别好的内容。我这么做的原因很简单，这就是用户研究，对吧？我想看的是什么已经在人群中引起共鸣了，而不是自己瞎琢磨、硬憋一个「犀利观点」之类的。我就直接看大家已经喜欢的东西，然后加上我自己的视角。那么这条帖子是怎么找到的——我直接去找它，不然会多花一点时间——当时有另一位创作者发了一条帖子，讲的是数据分析师的成长经历。我在这里要做的是只筛出爆了的帖子，也就是超过 750 个赞的。这是我对「爆」的定义，可以根据你的目标调高或调低。往下滚的话，假设我真的是一个——

[45:09] Basia

data analyst, I would have here a lot of different ideas already for what I can post about, right? This is the post I used to create the thing that you just saw. I leave this cycle too many times as data analyst, right? If you look at what I did, oops, here. If you look at what I did, I literally used it as a template, right? So, I didn't have to think about copyrightiting techniques. I just used it as a template to show my expertise. And instead of talking about data analyst life, I literally created six points about VIP coders life. And then there is some key point in between. That's when I learned the hard way. And if you look at this, that's when I learned the hard way. That's what I learned, right? And then there is the fix. So this person is talking about some form of the fix as well. And then there is the mic drop. The final takeaway that you want to share with your audience. So, how I went about this, I used a different picture as well, which we'll talk about in a second. But how I went about this is I said, well, this post performed really well for this creator, right? And so, one thing is when you think about any content, when you analyze the content, you want to look at what actually made it perform so well. First of all, there is a hook. So this is usually first two to three lines that will show when you start scrolling through the feed. When you start scrolling through the feed, you'll primarily see the image. So the image has to peak someone's interest so that they stop the scroll and it has to work together with your hook. So the first two to three lines of the content.

——数据分析师，我这里已经有一大堆可以发的选题了，对吧？这就是我用来做出刚才那条帖子的原帖：「作为数据分析师，这个循环我经历了太多次。」看看我做了什么——哎呀，在这儿——看看我做了什么，我真的就是把它当模板用了，对吧？所以我不用去琢磨文案写作技巧，我只是拿它当模板来展示我的专业。我没有讲数据分析师的生活，而是写了六条 vibe coder 的生活。中间有一个关键点：「那时候我才痛苦地学到」。看这条，「那时候我才痛苦地学到」，这就是我学到的东西。然后是解法，这个人也讲了某种形式的解法。再然后是「mic drop」——你想留给受众的最后那句收获。我的做法是——我还换了一张不同的图，这个等会儿说——我的做法是，我说：这条帖子在这位创作者那里表现很好，对吧？那么当你考虑任何内容、分析内容的时候，你要看的是到底是什么让它表现这么好。首先是钩子，通常就是你刷信息流时最先显示的前两三行。你刷信息流的时候，首先看到的主要是图片。所以图片必须能勾起兴趣，让人停下滚动，而且它得跟你的钩子配合——也就是正文的前两三行。

[47:10] Basia

Now if you manage to stop the scroll it has to be also interesting enough for people to then click on see more and you have have to create a narrative right so the typical structure of a post is you have a hook you then go to some form of a bridge which usually is whether it's a story line or like some in this case it was actually a story if you read about like if you actually read these steps it's actually his story how he was struggling playing with the things and then there is the meat portion of the post which is highly educational and what happens on LinkedIn people it's a professional platform so people won't come there to learn therefore you're trying to give and provide as much value as you can right so now that you bridged the promise that you made in a hook you bridged it with the actual educational value which in this case is actually for me it's the fix right I talk about how to actually do vibe coding properly so you now provide the value and then you land with what's called mic drop which is the summary like a two fourline summary of the entire post that is supposed to land the point and then there is usually some form of engagement question to drive more uh interest right in my case I was actually advertising my LinkedIn learning course here, which was my call to action at the end. So, every single post that actually performed really well usually has these components.

好，如果你成功让人停下来了，它还得足够有意思，让人愿意点「查看更多」，而且你得有一个叙事。一条帖子的典型结构是：先有钩子，然后进入某种「桥」，通常是一条故事线，或者——这个例子里就真的是一个故事，你如果认真读这几步，其实就是他自己的经历，他怎么苦苦挣扎、怎么折腾。接着是帖子的「干货」部分，高度偏教育性。LinkedIn 上的情况是，它是个职业平台，大家来那儿不是为了学习，所以你要尽可能地给、尽可能提供价值。现在你已经用真正的教育价值兑现了钩子里的承诺——对我来说这里就是「解法」，我讲的是怎么正确地做 vibe coding——你提供了价值，然后以所谓的 mic drop 收尾，就是两到四行对整条帖子的总结，用来把观点落定。再然后通常会有某种互动提问来带动更多关注。我这条的话，结尾实际上是在推我的 LinkedIn Learning 课程，那是我的行动号召。所以每一条表现特别好的帖子，通常都有这些组成部分。

[48:51] Basia

And what I did here in this specific case, well, I copy pasted this content. I went to my cloud. I opened a brand new session and I said, can you templatize it for me? What I'm doing right now is asking Claude literally to take it and help me figure out what are the static parts that I can reuse versus what are the pieces that I would have to change. Right? And look at that. I leave this cycle too many times as a and you can fill the gap. You can say product manager right now. The hopeful start you get excited. You get the punch reality that ruins it. your scrappy attempt to fix it the false comfort small win and then nobody reacts goes nowhere right that's the story line that's the bridge that you're creating now between the hook and the actual meat we are going to into that's when I learned the hard way right so you can reuse this exact words line truth that's the bold truth and then the pain restated it and then the plain restatement of that truth. Now it's the actual meat. In my content, you will see that I doubled down on this. I like to provide way more value here. It's only three points. I like to add more than just that. But it's basically a solution to the problem that he just described in here, right?

那我在这个具体例子里做了什么呢——我把内容复制粘贴下来，打开我的 Claude，新开一个会话，然后说：「能帮我把它模板化吗？」我现在做的就是让 Claude 直接接过去，帮我分析哪些是可以复用的固定部分，哪些是我需要替换的部分。看这个：「作为 ____，这个循环我经历了太多次」，空格你可以填，比如现在填「产品经理」。充满希望的开始，你很兴奋；然后现实一拳把它打碎；你东拼西凑地想修好它；虚假的安慰、小小的胜利；然后没人理会，不了了之。这就是故事线，就是你在钩子和我们要进入的干货之间搭的那座桥。「那时候我才痛苦地学到」——这几个字你可以原样复用。「一行真相」，就是加粗的那句真相，然后「痛点重述」，用大白话把那句真相再说一遍。接下来才是真正的干货。你会看到在我的内容里，我在这一块加倍下注了，我喜欢在这里提供多得多的价值——他只有三点，我喜欢加更多。但本质上它就是对他前面描述的那个问题的解法，对吧？

[50:30] Basia

And then you end with some form of mic drop. This is by far the most underrated skill. Contrast line, what we overinvest in, and then the contrast line, what we usually neglect. That's the mic drop. So you get a point, right? Like you get a sense now. Now what I would say is, can you re write it for vibe coding?

然后用某种 mic drop 收尾：「这是目前最被低估的技能。」对比句——我们过度投入的是什么；再一句对比——我们通常忽视的是什么。这就是 mic drop。所以你大概明白了，现在有感觉了。接下来我要说的是：「能帮我改写成 vibe coding 版本吗？」

[51:00] Aakash

And how did you choose vibe coding? I feel like that's the hardest part. and especially as a job seeker figuring out like what are the right topics.

那你是怎么选中 vibe coding 这个话题的？我觉得这是最难的部分，尤其对求职者来说，搞清楚什么才是对的选题。

[51:08] Basia

Thank you for asking this question. We skipped that part. We should have talked about that um to start with. So the main thing that you want to start with when you start creating content, you want to start with your ICP. Who are you talking to? In my case, because again I'm not seeking jobs. I'm currently primarily talking about building AI agents and VIP coding. I have courses about this and things like that. Uh I'm just posting content about that to be more authoritative in this space. But if you're a job seeking, what is your ICP trying to solve, right? Like what is your hiring manager's main po pain point? When you read the job description, you will know, right? you know, you get this ideas of what they're looking for, what they want to see in you, what you're good at. So, this is where I would actually try to mine ideas from job descriptions about the topics that you can use. And then you can search for what is already resonating in this topic with the broader audience. So you would use a tool like this that that you can create yourself or there are already existing other tools on the market that you can also leverage. But this is what I where where I would start. So when I first started, the thing that I did as step number one was actually describing my ICP and I went in great detail who they are, their vibe, their energy, their season of life, their dreams, their fears, their pains, what they're thinking but not saying, the exact words they're using, right? and all these things that my ideal follower profile in this case uh really wants to learn, right? Like what are the things on the top of their mind that would really resonate resonate with them.

谢谢你问这个问题，我们跳过了这一块，其实一开始就该讲。做内容最先要做的，就是从你的 ICP 开始：你在跟谁说话？就我而言——再说一遍，我不找工作——我目前主要讲的是构建 AI agent 和 vibe coding，我有相关的课程之类的，发这些内容是为了在这个领域更有权威感。但如果你在找工作，你的 ICP 在试图解决什么？也就是你的招聘经理最主要的痛点是什么？你读职位描述就会知道，对吧？你能从里面看出他们在找什么、想在你身上看到什么、你擅长什么。所以我会从 JD 里去挖选题。然后再去搜这个话题上已经在更广泛的受众中引起共鸣的内容。你可以用像这样一个自己做的工具，市面上也有现成的工具可以用。但这就是我会开始的地方。我最初起步时做的第一步，其实就是描述我的 ICP，而且写得非常细：他们是谁、他们的气质、他们的能量、他们处在人生的哪个阶段、他们的梦想、恐惧、痛点、他们心里想但没说出口的、他们用的原话。所有这些东西——我的理想粉丝画像在这个情况下真正想学的是什么，他们脑子里最挂念的、真正能引起共鸣的是什么。

[53:04] Basia

Then I went on and built also brand pillars. So this is another thing in content creation that you want to be aware of. When you're creating your personal brand, you want to think about three to five different themes that you'll be covering so that your brand is cohesive and you don't talk about 20 or 50 different things, but you're also not this flat personality that can only talk about one thing, right? If you think about your group of friends, right? How likely are you to hang out with a human that can only talk about one thing over and over, right? They're obsessed about it. Cool. But at some point you're just tired, right? Like you don't like you want to change the topic. So that's the same when you're creating your presence online. You want to think you want to be more like a full have a full personality. And so when you think about your brand pillars, those will be the topics that you want to cover. For me, it's AI agents, vibe coding, product AI in general. And then I also add some personal stuff to show more personality for a job seeker. If I were now looking for a job, say in API platforms, developer tools, I would likely be talking about developer tools. If I'm zero to one, I will be talking how I do customer discovery, right? Like how I did in the past, right? So all the things I've done in the past. Uh and then talk about APIs, how I think about pricing for APIs, right? like all these different things that I've done in the past that are related to the jobs I'm trying to apply for. Those give you great ideas for your content pillars.

然后我接着搭了品牌支柱。这是内容创作里另一件你要有意识的事：打造个人品牌时，你要想好三到五个你会持续覆盖的主题，这样你的品牌是连贯的，不会东一榔头西一棒子讲二三十、五十个话题；但你也不会是那种只会聊一件事的扁平人设。想想你的朋友圈，你有多大可能愿意跟一个翻来覆去只聊一件事的人混在一起？他们对那件事很痴迷，挺好，但到某个时候你就烦了，想换个话题。线上做存在感也是一样的，你要让自己更像一个完整的、有血有肉的人。所以品牌支柱就是你要覆盖的那些主题。对我来说是 AI agent、vibe coding、泛产品 AI，然后再加一些个人的东西来展示个性。对求职者来说，假如我现在要找工作，比如 API 平台、开发者工具方向，我大概率会聊开发者工具；如果是 0 到 1 的岗位，我会聊我是怎么做客户发现的，我过去是怎么做的，所有我过去做过的事；再聊 API、我怎么考虑 API 定价，等等——所有这些我过去做过、又和我要申请的岗位相关的事。这些都能给你的内容支柱带来很好的点子。

[54:44]

And then you can also go into even your niche, right? Say your fintech PM or real estate PM. Depending on what your niche is, you can just really mine that, right? For the right ideas and right themes and the topics and the pillars. That's where I would start. I think this is really important for people, right? That message that we started with at the beginning where she got that you're being spammy. Sometimes people can even get messages from their current colleagues that, hey, it looks like you're spending a lot of time on LinkedIn. What you want to do is you want to figure out what are these brand pillars that are going to look good to my current employer and future employers. And so vibe coding I think is actually a topic most people could probably talk about and it might fit within like the reach but you want to get more specific with your authority posts. You want to choose okay maybe it's API and fintech. I'm the API fintech PM and write about that. Is that fair?

然后你还可以再往你的细分领域深入，比如你是 fintech PM，或者房地产 PM。看你的细分是什么，你可以深挖它，去找对的点子、对的主题、话题和支柱。这是我会开始的地方。——我觉得这对大家真的很重要。回到我们开头提到的那条私信，她被人说「你有点像在发垃圾信息」。有时候人们甚至会收到现任同事的消息：「哎，你好像在 LinkedIn 上花了不少时间啊。」你要做的是想清楚，哪些品牌支柱在我现在的雇主和未来的雇主眼里都显得不错。vibe coding 我觉得是大多数人大概都能聊的话题，它可能更适合放在触达型里；但权威型帖子你要更具体。比如选定：好，我是 API 和 fintech 方向的，我是做 API 的 fintech PM，就写这个。这么说公平吗？

[55:45] Basia

Yep. 100%. Yeah, that's a great point. The other point actually as we're on it right now, a lot of people are afraid of posting because they fear the judgment from their colleagues and their co-workers and their friends and the family. And I get that when I first started posting, I remember like my head was almost shaking and my stomach was all over, you know, because it's really nerve-wracking, you know, like to just put yourself out there, right? What will other people think? Especially when it's the first time because once you have this routine and everybody just knows at this point, okay, I guess she's into content now, right? Like nobody's commenting on that. But when you first starting, people are commenting. The thing that really helped me was trying to think who am I doing it for, right? Am I doing it for my friends? Do I really do it for them? If they don't want to listen to that, if they want to see it, they can unfollow me. they can unfriend me on LinkedIn. It's their choice, right? And I want to be able to have all the opportunities, right? Because I ne you never know who is reading. And these crazy things that started happening are just because I showed myself. I became more visible. I started talking about the things I'm doing, right? And all these beautiful things like the LinkedIn learning reaching out to me, right? to start teaching others vibe coding and things like that. All these things would have never happened if I didn't just start, right? So again, you're not doing it for your colleagues. And it's sometimes hard, right? Like you have to have a big enough why that is much stronger than all the you will get initially because you will, right? Especially as you are learning because it's as with everything you have to suck at the beginning to get better at it.

对，百分之百。这点说得很好。另外顺着这个再说一点：很多人不敢发帖，是怕被同事、同行、朋友和家人评判。我理解。我刚开始发帖的时候，记得脑袋都快在抖，胃里翻江倒海，因为真的很紧张——就这么把自己摆出去，别人会怎么想？尤其是第一次。等你有了规律、大家都知道了，「哦，她现在搞内容了」，就没人再议论了。但刚开始的时候，人们是会议论的。真正帮到我的，是去想：我到底是为谁做这件事？是为我的朋友吗？真的是为他们吗？如果他们不想听、不想看，可以取关我，可以在 LinkedIn 上删掉我，这是他们的选择。而我想要的是拥有所有的机会，因为你永远不知道谁在看。后来发生的那些疯狂的事，全都只是因为我把自己展示出来了，我变得更可见了，我开始讲我正在做的事。所有这些美好的事——比如 LinkedIn Learning 找到我，让我去教别人 vibe coding之类的——如果我当初没有开始，这些全都不会发生。所以再说一遍，你不是为同事在做这件事。有时候确实很难，你得有一个足够大的「为什么」，强到压过你一开始会遭遇的所有那些东西——因为你一定会遭遇的，尤其是在学习阶段，跟所有事一样，一开始都得先烂，才能变好。

[57:37] Aakash

And actually, the bigger you get, guys, the more you'll get. So, you need to develop a thicker skin. So, that little toughness that you see, it's just going to keep getting stronger and stronger over time. And I think one thing that's interesting is now I'm realizing why you're doing this in claude code. Because you have your ICB, you have your positioning. I assume your Claude MD points to those. Yes. And therefore, that's something you couldn't build that kind of harness in regular claude chat with just access to these skills. You need claude code for this. And that seems to be a big unlock here.

而且说实话各位，你做得越大，遭遇的就越多。所以你得练出更厚的脸皮，你看到的那点韧性会随着时间越来越强。另外我觉得有意思的一点是，我现在明白你为什么要在 Claude Code 里做这件事了。因为你有你的 ICP，有你的定位，我猜你的 CLAUDE.md 就指向这些东西。（对。）所以这种 harness 在普通的 Claude 聊天里是搭不出来的，光靠那些 skill 不够，你需要 Claude Code。这看起来是这里一个很大的突破点。

[58:10] Basia

100%. So, this is the best thing, the story bank. If you scroll through it, there's a lot of stories from my life, from my experiences, the things I've done, and a lot of details so that when Claude is writing posts, it can take these stories. So when I'm building authority posts, it can literally come here and grab certain details that fit certain topic, right? And I don't have to tell it again and again. And even when sometimes I have an idea for a a post and my story is not there yet, what I will do is I'll create a post and I'll share the story with Claude and at the end of my session, I'll just say, can you add this story to my story bank? Right? So I don't have to it's not like I I did sit down I just asked Claude to interview me initially that was the step one but then it grew because every time I was adding a new story it wasn't like I came there and started typing right it was more situational right so I could simply ask CL to keep adding to it without spending too much time on it. Okay. So, maybe we can finish up with writing the post and then you can show us how you did the image.

百分之百。这就是最棒的东西——story bank（故事库）。往下滚你会看到很多故事，来自我的人生、我的经历、我做过的事，细节很多，这样 Claude 写帖子的时候就能直接取用这些故事。比如我在写建立权威感的帖子时，它可以直接到这里来，抓取贴合某个话题的具体细节，对吧？我不用一遍遍重复讲。有时候我有一个帖子的想法，但对应的故事还不在库里，我会先写帖子、把故事讲给 Claude，然后在这次会话结束时说一句：能把这个故事加进我的 story bank 吗？所以我不用……并不是说我专门坐下来写的。一开始第一步是让 Claude 采访我，但后来它是慢慢长起来的——每次加新故事都不是我跑过来打字，而是很情境化的，对吧？我可以直接让 Claude 不断往里加，不用花太多时间。好，那我们把帖子写完收个尾，然后你给我们看看图片是怎么做的。

[59:27] Basia

Yeah. All right. So,

好的。那么，

[59:34] Basia

uh how do we want to do that? Because it's like came up with building with AI instead of VIP coding. Do you want me to I can actually keep reprompting it until I get what I want or do we just say okay this is pretty good. That's what I would do and move on.

呃，我们想怎么弄？因为它写出来的是「building with AI（用 AI 构建）」而不是 vibe coding。你想让我……我其实可以一直重新 prompt，直到拿到想要的结果；还是我们就说「好，这已经挺不错了」，换作我平时就会这么做，然后继续往下。

[59:47] Aakash

Um no, let's have the real reaction. So you can look at this and you say, "Okay, it missed this. So here's how I'm going to reprompt it." Let's do that.

嗯，不，我们来看真实的反应。你看着这个，然后说：「好，它漏了这一点，所以我要这样重新 prompt。」就这么来。

[59:55] Basia

All right. All right. So let's take a look. The first thing that stands out is that it actually didn't use the word vibe coding. Building with AI, sure, but not quite. Uh then you get excited about new app idea. Then you prompt it. You patch the errors. That's pretty good. I would say it would use probably I could use a little bit more detail. So I'll ask it for more detail. That's when I learned the hard way. VIPE coding is not shipping. And every time you build something with AI, read the code it wrote, make it break on purpose. Write down what each part actually does in your words. Overall, pretty good, I would say. And again, code is never going to give you a 100%. A lot of people actually ask me how come people like it. It's all written by AI. It is, but it's only the first draft, right? Then there is the human piece that actually matters more especially when you get into writing hooks and things like that when I spend bunch of time just really really working on it. Right? So, uh it's not as straightforward as one would think. So what I would say here is I would copy paste this part and I say instead of building with AI can you just say vibe coding and then when you describe six points the story line can you get into more details and specifics.

好，好。那我们看一下。第一个明显的问题是它没有用「vibe coding」这个词。「用 AI 构建」，可以，但不太对。然后：「你为新的 app 点子兴奋起来。然后你 prompt 它。你修补错误。」这挺不错的。我会说它可以……我可以要更多一点细节。所以我会让它补细节。「那时我才吃了苦头学到：vibe coding 不等于交付。每次你用 AI 做东西，读一遍它写的代码，故意把它弄坏。用你自己的话写下每个部分到底在干什么。」总体来说，我觉得挺好。再说一遍，Claude 永远不会给你百分之百。很多人问我：为什么大家会喜欢？这全是 AI 写的呀。是 AI 写的，但那只是初稿，对吧？之后还有人的那一部分，那才是更重要的，尤其是写 hook 之类的时候，我会花大量时间真的反复打磨。对吧？所以这事没有大家想的那么直接。这里我会做的是：把这段复制粘贴进去，然后说「不要写 building with AI，直接说 vibe coding；另外你描述六个要点、那条故事线的时候，能不能写得更细、更具体」。

[1:01:36] Basia

So, this is what I would do here when it comes to writing the draft. And then once I have that, there you go. You get excited about new app idea on a Sunday night. That's like it adds a little bit more story, right, to this. You prompt it into existence and it actually loads in the browser. Then you click one button and get a red error you don't understand. So, you paste the error back. It fixes it. 3 hours later, it kind of works, etc., et, etc., right? So, I would say it's already close enough. I would still add some edits there, but then the second piece to it is the image, right? So, if you look at my post right here, I had this image. And the way I decided this is the right image for this specific post is I actually had a friend of mine have this other post that I liked Louise did a post about vibe coding that looked like this. Let me show you here. So he used an analogy of a house, right? And he actually told a story of his experience. It's a very different post in general if you read it. U different narrative and different structure slightly different structure. So what I did here is I liked the concept and I liked how it's actually showing the difference between VIP coding, VIP engineering.

写初稿的时候我就会这么做。然后等我拿到了，你看：「周日晚上你为一个新 app 点子兴奋起来。」这就给它多加了一点故事感，对吧？「你把它 prompt 出来，它居然真的在浏览器里跑起来了。然后你点了一个按钮，冒出一个你看不懂的红色报错。于是你把报错粘回去。它修好了。三小时后，勉强能用了」，等等等等，对吧？我会说这已经足够接近了。我还是会再改几处，但第二部分是图片，对吧？你看我这条帖子，我配了这张图。我怎么判定这张图适合这条帖子的呢？其实是我一个朋友有另一条我很喜欢的帖子——Louise 发过一条关于 vibe coding 的帖子，长这样。我给你看一下。他用了房子的类比，对吧？而且他讲的是自己的亲身经历。整体读下来是一条很不一样的帖子，叙事不同，结构也略有不同。我做的是：我喜欢这个概念，也喜欢它呈现 vibe coding 和 vibe engineering 之间差别的方式。

[1:03:18] Basia

I believe in my uh in my post I actually talk about VIP engineering. There you go. That's the difference between VIP code and VIP engineer, right? So I wanted to make it very clear that this is the final mic drop and the takeaway right and that's why it lands well with this picture. So what I did is I took a copy of that. I opened chat GPT and I asked it to create an image based on this one. So what I would say is usually can you create an image that has a similar feeling and the vibe and also shows on the left side vibe coding on the right side vibe engineering but I want to show an image of a train going over a bridge. On the left side the vibe coating will have a fast train and it will be going over a bridge on the very weak foundation. So imagine this train going really fast and the bra bridge is breaking under it. On the right hand side I'll have VIPE engineering where we have a slower more like a regional train that is going over a bridge with a strong foundation. So that's my thinking right? I was thinking of like what is the other way to show the difference where show the feeling of it right? So vibe coding is fast. You move fast and everything is you know you just see immediately the results but then it crashes down the moment bugs show up and things right by engineering there is more thought there is more preparation up front it's slower you have to build the PRD you have to do a lot of steps before you actually start coding and so it's more like a original train so both get you from A to B but this one is stable etc. Right? So I was just trying to show the vibe and the feeling that people can also immediately look at it and resonate with it.

我记得在我的帖子里，我其实讲的是 vibe engineering。就是这里：「这就是 vibe coder 和 vibe engineer 的区别」，对吧？我想把这一点讲得非常清楚——这是最后的 mic drop、是核心结论，所以配上这张图效果才好。我做的是把那张图复制下来，打开 ChatGPT，让它基于这张图生成一张新的。我通常会说：能不能做一张感觉和氛围类似的图，同样左边是 vibe coding、右边是 vibe engineering，但我想要一列火车过桥的画面。左边 vibe coding 是一列高速列车，驶过一座地基很脆弱的桥——想象火车飞驰而桥在它底下断裂。右边是 vibe engineering，是一列慢一点的、更像城际区域列车的火车，驶过一座地基牢固的桥。这就是我的思路，对吧？我在想有什么别的方式能把这种差别、这种感觉呈现出来。vibe coding 快，你推进得快，立刻就能看到结果，但 bug 一出现就整个塌掉；而 vibe engineering 有更多思考、更多前期准备，它更慢，你得写 PRD，真正开始写代码之前要做很多步骤，所以更像一列区域列车。两者都能把你从 A 带到 B，但这一个是稳的，诸如此类。对吧？我就是想把那种氛围和感觉表现出来，让人一眼看到就能产生共鸣。

[1:05:28] Aakash

Amazing. So Chat GPT will come out with this and you're dictating via whisper flow.

太棒了。所以 ChatGPT 就会生成这个，而你是用 Wispr Flow 语音口述的。

[1:05:34] Basia

Yes.

对。

[1:05:35] Aakash

Okay, cool. So a lot of this is like taking inspiration. How do you draw the line between taking inspiration, copying, being original? like what is how do you make sure you're not copying too much?

好，很好。所以这里面很多是借鉴灵感。你怎么划分借鉴灵感、抄袭和原创之间的界限？你怎么确保自己没有借鉴过头？

[1:05:50] Basia

So, what you just saw, I just took a template, right? And it's a very different post, very different topic. Everything about it is different other than the template and how you you structure the post.

你刚看到的，我只是拿了一个模板，对吧？帖子完全不同，话题完全不同。除了模板和帖子的组织结构之外，其他都是不一样的。

[1:06:06] Basia

So, what's the line here? How do you make sure that you're just taking inspiration and you're not copying other people's content? This is a great question and it really depends, right? So there is no black or white. It's a spectrum from anything that you didn't look at any other post and you just came up with this brilliant idea and it just landed all the way to hey I just literally copy pasted word for word and took your graphic and took everything. Right? So this is the spectrum we're operating on and then there is like everything in between. I would say the the way I look at it if I took someone else's graphic as it was I always credit them. I usually ask them beforehand if it's okay. There is also just you know like a group of us friends at this point all the creators that uh we just know we can take each other's content and as long as we are just tagging each other and saying you know like give them a follow so they also get a benefit out of that we're fine. So, so there is that right? Uh I never take word for word from other creator unless it's an agreed content swap. So there is this concept of content swap when you go say you go on holidays and you have no interest or time to build content. You call your friend in my case it's Louise very often and we just say hey look I'll use this and that piece of content obviously tag you in the third line. So all that good stuff and then he can also use mine the same way. So we just share the top performing content and we know that it's going to land because we use the same hook, the same image and everything is the same. So it's very easy in that way but it's again pre-agreed very uh everyone knows what's going on and everyone is actually benefiting from the situation.

那界限在哪里？你怎么确保自己只是借鉴灵感，而不是在抄别人的内容？这是个好问题，而且真的要看情况，对吧？没有非黑即白。它是一个光谱：一端是你没看过任何别人的帖子，纯粹自己想出了一个绝妙点子然后爆了；另一端是「我就是一字不差地复制粘贴，把你的图和所有东西都拿走了」。对吧？我们就在这个光谱上，中间什么情况都有。我的看法是：如果我原封不动地用了别人的图，我一定标注出处，通常事先还会问一下对不对方便。另外我们现在有一群创作者朋友，大家心里有数，可以互相拿对方的内容，只要互相 tag、说一句「去关注一下 ta」，让对方也能得到好处，就没问题。所以有这一层，对吧？我从不逐字照搬其他创作者的内容，除非是事先约好的内容互换。有一个叫「content swap（内容互换）」的概念：比如你去度假了，没兴趣也没时间做内容，就给朋友打个电话——我这边经常是 Louise——说「嘿，我要用你这条和那条内容，当然会在第三行 tag 你」，诸如此类，然后他也可以同样用我的。我们就互换表现最好的内容，而且知道它一定能打，因为用的是同样的 hook、同样的图、一切都一样。所以这样很省事，但前提是事先约好，所有人都清楚在发生什么，而且每个人都真的从中受益。

[1:08:07] Basia

So that's like the extreme. Then uh you do have this whole idea of templates, right? I when it comes to the written content, I'm okay using templates and not calling out someone else's because they likely also use the template. That's the reality. When it comes to graphic creation like that, um because Louise also used Chad GPT to create his, right? It's not like there is any proprietary thing there unless it was an infographic with a lot of detailed information there, right? where someone actually spent time to create a detailed infographic and I want to redo it in my version. I would usually say, "Hey, I took an inspiration from this and that person's infographic. Give them a follow." Right? So similar. So as long as you're crediting people, I think it's okay. And even better if you just ask them for permission to use, get inspired, etc. Right? So again, there is no black and white. There is no clear line what's allowed, what's not allowed. We are all humans, so we just need to talk to each other and agree on certain things.

那是最极端的一头。然后还有「模板」这整套东西，对吧？文字内容方面，我觉得用模板、不特意点名出处是没问题的，因为对方很可能也是在用模板，这就是现实。至于那种图片创作，因为 Louise 的图也是用 ChatGPT 做的，对吧？里面没什么专有的东西——除非那是一张信息量很大的详细信息图，别人真的花了时间做出来，而我想做一个自己的版本。那我通常会说：「嘿，我的灵感来自某某的信息图，去关注 ta。」对吧？差不多这样。所以只要标注出处，我觉得就没问题。如果你能先征得对方同意再使用、借鉴，那就更好了。再说一遍，没有非黑即白，没有一条清晰的线规定什么可以、什么不可以。我们都是人，就需要互相沟通、把某些事说定。

[1:09:20] Aakash

So, you've been using Claude to get access to LinkedIn. Normally, that's broken. How have you gotten Claude connected to LinkedIn? What's this? What's the way without an MCP?

你一直在用 Claude 访问 LinkedIn。通常这条路是走不通的。你是怎么把 Claude 连上 LinkedIn 的？这是什么？不用 MCP 的话有什么办法？

[1:09:35] Basia

I use Appify. If you are not familiar with Appify, it's it has all the different APIs that are built by external third-party folks and then you can just buy it. You pay per uh whatever it is that you're doing, right? Like here in this case, it's for example per scrape. And Appify has different actors. So you can leverage the actors that someone else created in this case because LinkedIn doesn't like people who scrape. You can use a proxy server. So the the people who created this specific actor uh they they're leveraging what's called a pro proxy server. And this way it's not related to your account if you're using it. So um LinkedIn can't detect that you're using it. You don't have to be logged into LinkedIn to use it. And so that's the fastest and easiest way to do that.

我用 Apify。如果你不熟悉 Apify，它上面有各种由外部第三方开发者做好的 API，你直接买就行。按你实际用量付费，对吧？比如这里就是按每次抓取付费。Apify 上有各种 actor，你可以直接用别人做好的 actor。这里的情况是，LinkedIn 不喜欢爬它的人，所以可以用代理服务器。做这个特定 actor 的人用的就是所谓的代理服务器，这样一来，你用它的时候就跟你自己的账号没有关联，LinkedIn 检测不到你在用，你也不需要登录 LinkedIn 就能用。所以这是最快、最省事的方式。

[1:10:35] Aakash

So you go to app. Can you walk us through quickly how we do that? We go to ampify first or

所以你先去 Apify。能快速带我们走一遍怎么做吗？我们先去 Apify，还是……

[1:10:40] Basia

Yeah. So if we take a look at Appify, you just go to search and you say LinkedIn post scraping.

对。打开 Apify，直接搜索，输入「LinkedIn post scraping」。

[1:11:00] Aakash

Wow.

哇。

[1:11:01] Aakash

And it is a lot of alpha, guys. Nobody else is showing you how to do this. This in and of itself is going to unlock so much for you

各位，这可是大量的 alpha（干货）。没有别人会教你怎么做这个。光这一招就能给你解锁太多东西了。

[1:11:11] Basia

100%. You can learn so much and frankly for me personally I don't obviously sell all this data or anything like that. For me it's just to create this ability to analyze content. So I learn a lot by doing that. Uh so here's very short demo. Right. So, one of the things that I like doing is filtering by X factor. And what X factor is is basically if you think about the average performance of a given creator, right? My average is 300 likes and certain amount of repost etc. I look at the moving average of the last 30 posts for the last 30 days and compare it to the latest post and then that gives me a indicator of this performance compared to all the other posts that I have right that's the X factor so for example Mantan this post for him performed 24 times better or almost 25 times better than any average post he had over the last 30 days, right? That gives me an indicator that the post itself is really good. It's not because he has a big following or not because he got lucky. The post itself must have been good for so many people to like it as compared to any other content he um put out. Same here, right? Like so I basically I filter here based on the um the X factor. So that's one way of for me of looking at content. And then I what I really like to do is actually go and read and try to figure out what was about this hook that made people click, right? Like why did they actually want to read more and all these things. So I like to analyze all those things. And then the second thing I like doing is grouping by image because uh you'll see that a lot of creators actually get inspired by other people and you'll see that a lot. So in this case, this is something I created and then uh you will see Louise use my post too. So this post specifically went viral for five times already, right? in the last I want to say three months or so.

百分之百。你能学到非常多。说实话，对我个人而言，我显然不会拿这些数据去卖之类的，对我来说就是为了获得分析内容的能力，我从中学到很多。这里有个很短的演示。我喜欢做的一件事是按 X factor 筛选。X factor 是什么呢？基本上是这样：想一下某个创作者的平均表现，对吧？比如我平均 300 个赞、多少次转发等等。我取最近 30 天、最近 30 条帖子的移动平均，和最新那条帖子比较，这就给了我一个指标：这条帖子相对于他其他所有帖子表现如何，这就是 X factor。举个例子，Mantan 的这条帖子，比他过去 30 天的平均帖子好了 24 倍、接近 25 倍，对吧？这告诉我这条帖子本身很好，不是因为他粉丝多、也不是因为运气好，而是帖子本身一定足够好，才会有那么多人点赞，相比他发的其他内容而言。这里也一样，对吧？所以我基本上是按 X factor 来筛。这是我看内容的一种方式。然后我真正喜欢做的是点进去读，试着搞清楚这条 hook 到底是什么让人想点开，对吧？人们为什么想读下去，诸如此类。我喜欢分析这些东西。我喜欢做的第二件事是按图片分组，因为你会发现很多创作者其实是从别人那里汲取灵感的，这种情况你会看到很多。比如这个是我做的，然后你会看到 Louise 也用了我的帖子。这条帖子已经爆了五次了，对吧？大概是在最近三个月左右。

[1:13:37] Basia

Let's skip that. I don't know why it's not showing now. That's annoying.

跳过这个吧。不知道为什么现在不显示了。烦人。

[1:13:43] Aakash

It's a vibe coded site, so sometimes it might break a little bit.

这是个 vibe coding 做出来的站，所以偶尔会出点小毛病。

[1:13:46] Basia

Yeah. Yeah. So, anyway, so here's another great example. You have this post that went viral three times, twice for the same person, just different slightly different infographic, right? So you'll see that uh it even has a certain X factor, right? So you can assume that it will likely also outperform for you. It may not go viral and have like two and a half thousand likes, but compared to any other post you put out there, it may actually perform pretty well for you as well. Then this one is the video that went viral for several creators as well. It went pretty well for me, too. and so on and so forth. So you see here what I did is whenever I scrape the post I add embeddings. So I use Voyage API to create embeddings for images and also for content itself and that gives me this similarity scores score. So what I can do now I can slide the similarity score and based on that it will adjust uh see like for example this one now it decided that certain things are similar now because similarity score is lower it decided that these images are similar which they are in many ways right and now I can say okay if I want to create something like that I'll likely follow similar pattern where I have right and left side and some form of representation of similar things, right?

对，对。总之，这里还有一个很好的例子。这条帖子爆了三次，其中两次是同一个人，只是信息图略有不同，对吧？你会看到它也有一定的 X factor，所以可以推断它对你来说大概率也会跑赢平均。它可能不会爆到两千五百个赞，但和你发的其他帖子比，它可能也会表现不错。然后这条是视频，在好几个创作者那里都爆了，在我这儿也表现挺好，等等等等。你看我在这里做的是：每次抓取帖子时我都会加上 embedding。我用 Voyage API 给图片和内容本身生成 embedding，这样就得到了相似度分数。现在我可以拖动相似度分数滑块，它会据此调整——比如这个，它现在判定某些东西相似了，因为相似度阈值调低了，它判定这些图片是相似的，很多方面确实也是，对吧？然后我就可以说，好，如果我想做类似的东西，我大概会沿用类似的模式：左右两边，加上某种形式的对比呈现，对吧？

[1:15:21] Basia

So, I learned from that a lot.

我从中学到了很多。

[1:15:25] Aakash

Awesome. Okay, so we've covered profile and content. The last component of getting LinkedIn jobs to you is commenting in DMs. How should people be using those?

太好了。好，档案和内容我们都讲完了。让 LinkedIn 上的工作机会找上门的最后一块，就是评论和私信（DM）。大家应该怎么用这两样？

[1:15:39] Basia

All right, let's talk about that. So, let's go back to any of the job offers that we had [clears throat] and see if we can find together a hiring manager. So, let me just pick up the random one. Oops. Tik Tok. So the first thing I want to do here is look at the role and what I want to see is what's the name of the team. This is how I'll be looking for LinkedIn hiring managers. Actually, can we um I wonder if Tik Tok will be because this is pretty generic. We'll see. U editors. Okay, I just added some [laughter] some stuff. All right, let's crash that. All right, so first thing I want to see is I want to try and find uh the name of the team. If it's a larger organization, it will likely tell you in the job description what's the name of the team and the role you're they're hiring for. Obviously, if it's a smaller org and there is no several different products but uh just a one core product for the company, you'll usually look for head of product or something like that, right? Like some higher level person. But in this case, I am looking for AI developer platform team for for Tik Tok. So, here is what I'm going to do. I am going to open LinkedIn, say Tik Tok, talk to Tik Tok, and find a company page.

好，那我们来聊聊这个。我们回到刚才拿到的任意一个职位邀约，看看能不能一起把招聘经理（hiring manager）找出来。我随便挑一个。哎呀。TikTok。我在这里要做的第一件事，是看这个岗位，我想找的是这个团队叫什么名字。我就是靠这个去 LinkedIn 上找招聘经理的。其实，我们能不能……我有点担心 TikTok 这条会不会太泛了。看看再说。呃，编辑器。好，我刚刚不小心加了点东西进去。行，把它关掉。好，我首先想做的，是找到这个团队的名字。如果是大公司，职位描述（JD）里通常会告诉你团队叫什么、招的是什么岗位。当然，如果是小公司，公司没有好几条产品线、只有一个核心产品，那你一般就去找 head of product 之类的人，对吧？就是级别更高一点的人。但这个例子里，我要找的是 TikTok 的 AI developer platform 团队。所以我接下来要这么做：打开 LinkedIn，搜 TikTok，找到它的公司主页。

[1:17:38] Basia

Or actually, let's just go to um this way. There you go. That's going to be the fastest. All right. So, I'm on a company page. Now, I'll click click on people, and it gives me all the people here. Now, this job specifically was wait, I'll just move it here. This job specifically was based in Seattle. So, I can assume it may be wrong assumption. So, we'll find out. Uh, but I can assume that this person will be based in Seattle. Let's start from US and then do I spell it right? Yes. All right. Now the we already have only 30 people and now let's say product is the next thing that we want to look for. So what do they do? Product management. That gives us nine people to look at. We have product management for marketplaces. Uh this is X Tik Tok. So not really our target a IML personalization. So our goal right now is to find a product manager for APIs. The other thing is I would say it only limits you to add one keyword. So I'll remove Seattle and I will add here AI developer platform as a keyword. This person popped up again product and engineering VP of product. So next thing I would look at their profiles and one way of quickly checking is just looking for the keyword AI developer platform.

或者，干脆直接这样走。好了，这样最快。好，现在我在公司主页上了。接下来我点「People」，它会把所有人列出来。这个岗位具体是在……等一下，我把它挪到这边来。这个岗位具体是在西雅图。所以我可以假设——也可能是错的假设，我们一会儿就知道了——呃，我可以假设这个人在西雅图。先从美国开始筛，然后……我拼对了吗？对。好，现在已经只剩 30 个人了，接下来假设我们要找的下一个关键词是 product。他们是做什么的？产品管理。这样就剩 9 个人可以看了。有做 marketplace 产品管理的。呃，这个是前 TikTok 员工，所以不算我们的目标。AI/ML 个性化推荐。我们现在的目标是找一个负责 API 的产品经理。另外要说一句，这里只能加一个关键词。所以我把 Seattle 去掉，在这里把 AI developer platform 作为关键词加进去。这个人又出现了，产品和工程，产品 VP。接下来我会去看他们的个人档案，快速核对的一个办法就是直接找 AI developer platform 这个关键词。

[1:19:45] Basia

None of this person doesn't even work at Tik Tok anymore. Let's see. User centric doesn't say specifically. Tik Tok may be a little harder to find a specific person. Marketplace. Let's see. Build MCP. That's an intern product manager. product director in maybe a bright person. We'll see. That's more of an onboarding person. Now, this one, developer platform. There we go.

这个没有……这个人都已经不在 TikTok 了。再看看。「以用户为中心」，没写具体的。TikTok 可能确实不太好找到具体的那个人。Marketplace。再看。「构建 MCP」，这是个实习产品经理。产品总监，说不定是个合适的人，看看。这个更偏用户引导（onboarding）方向。现在看这个，developer platform。找到了。

[1:20:58] Basia

So, we have one person, right? It's a product manager, so likely our peer. And what we can do with this, because he's likely going to report to our hiring manager, we can simply start now engaging with this person's content. So, you go to activity section, show all, and check who this person are is, right? So, let's go to post. Do they even post anything? Happy to share that I started a new position at Tik Tok one year ago. Um this is something pretty hard to comment on. I mean you can say congrats as everyone else, right? Or you can try to add value, right? Is there any way you can add value here? It's hard to add value on this type of content. Here is another one also one year ago. One of the best parts of leading the future foundaries club is bringing blah blah blah. Now what I would do here is actually this person is sharing what they learned. I would probably think about some angle where I can add significant value and my thoughts that represent some something and comment on it. Right? So how you want to comment is add their name Marco. You probably want to remove the last name. So you just address them by their first name and add some comment with ideally a question at the end. And if it's an open-ended question that invites to a conversation. So what happens is because most people are not content creators, they don't have 26 25 notifications every hour, right? So they'll get notified and they will notice. They will see your name and they will also see your tagline, right?

所以我们找到了一个人，对吧？他是产品经理，所以很可能是我们未来的同级同事。我们能拿这个做什么呢？因为他大概率会向我们要找的那位招聘经理汇报，所以我们现在就可以开始去和这个人的内容互动。你进入 Activity 版块，点「Show all」，看看这个人是谁，对吧？我们去看帖子。他到底发不发东西？「很高兴分享，我一年前入职了 TikTok 的新岗位。」嗯，这种内容很难评论。我是说，你可以像别人一样说一句恭喜，对吧？或者你可以试着提供点价值。这里有没有办法提供价值？这类内容上很难提供价值。还有一条，也是一年前的。「带领 Future Foundaries 俱乐部最棒的地方之一，就是把……如何如何」。我在这里会这么做：这个人其实是在分享他学到的东西。我大概会想一个角度，让我能增加明显的价值、能表达我自己的观点，然后去评论。对吧？评论的写法是，先加上他们的名字，Marco。姓最好去掉，只用名字称呼对方，然后加上你的评论，最理想的是结尾带一个问题。而且是一个开放式的、能引出对话的问题。接下来会发生什么呢？因为大多数人不是内容创作者，他们不会每小时收到 25、26 条通知，对吧？所以他们会收到通知，而且会注意到。他们会看到你的名字，也会看到你的 tagline（头衔标语）。

[1:22:48] Basia

That's what we're talking about. So what they will see here is in the notifications is that someone just added a comment, right? Just like this. So Betsy added this comment and this is her comment. They will see that. So if I found this comment interesting and I'm like, "Oh, who is actually commenting? Why would they comment on my thing?" Right? Like if I'm not a creator, that's not a common thing. I'll go and check it out and I'll actually see right again Betsy her tagline. So, if this tagline tells me something about you that is relevant, I'll likely click on this person and now I land on her profile. So, I want to know uh from this why would this person be interested? Now, you're registered in their head, which means that the next thing you can do is request a connection, right? I'm already connected to Betsy, so I can't. But you would request a connection. And in this connection request, you would likely say something like, "Hey, I just applied for XYZ role on your team, would you mind jumping on a 15-minute call to pick your brain on, you know, like how the application process goes and things like that? You can learn from these people, right? So, one way to do this is to just simply appeal to their ego and say, "Hey, really impressed by what you've accomplished. Would love to learn how you got this job, right? I'm trying to do the same." Uh there is another piece that uh you can do that you can just be cheeky. Like I sometimes use that especially if I'm trying to get to people that are usually not really accessible. I would say, "Hey, given that you already eat three meals a day, why don't you spend one of these meals with me and I basically I offer them I'll I'll buy their meal so they don't have to spend any extra time on me, right? Because they already spend this time eating and they'll get free food, right? [laughter] So, a lot of times people just say, "Oh, this was clever message." And they'll

这就是我们在讲的东西。他们在通知里看到的是：有人刚刚发了条评论，对吧？就像这样。Betsy 加了一条评论，这是她的评论内容。他们会看到这个。如果我觉得这条评论有意思，心想「咦，到底是谁在评论？他们为什么会评论我的东西？」对吧？如果我不是创作者，这事并不常见。我就会点进去看，然后我会再次看到 Betsy 和她的 tagline。如果这个 tagline 告诉我一些关于你的、而且跟我相关的信息，我大概率会点进这个人的主页，于是我就落到她的档案页上了。所以我想从这里知道，这个人为什么会感兴趣。现在，你已经在他们脑子里挂上号了，这意味着下一步你可以发送连接请求（connection request），对吧？我已经和 Betsy 连接了，所以没法演示。但你会发一个连接请求。在这个请求里，你大概会写类似这样的话：「嗨，我刚申请了你们团队的 XYZ 岗位，能不能打个 15 分钟的电话，请教一下申请流程是怎么走的之类的？」你可以从这些人身上学东西，对吧？一种做法就是直接满足他们的自尊心，说「嗨，你做成的事真让我佩服。很想了解你是怎么拿到这份工作的，我也想走同样的路。」呃，另外还有一招，就是你可以俏皮一点。我有时候会用这招，尤其是想联系那些平时不太好接触到的人。我会说：「嗨，既然你反正一天要吃三顿饭，不如拿其中一顿来跟我一起吃？」我基本上是提出请他们吃这顿饭，这样他们就不用为我额外花时间，对吧？因为吃饭的时间他们本来就要花，而且还能白吃一顿。（笑）所以很多时候人家会说「哦，这条消息挺聪明的」，然后就

[1:24:52] Basia

just agree to a call, right? So, you can be cheeky as well. you can just find a way to address these people, right? So this person again, it's more of your peers. So you won't be a hiring manager. Product director at Tik Tok AI infrastructure. I can only assume as a product director, she has a pretty big scope and part of that may be related to developer platform. We can drill down into this. Let's assume that's the case, right? So, I don't want to go over all these profiles right now. So, let's assume this person is indeed a potential hiring manager. Even if she isn't, you can always ask, "Hey, I just applied for this job. Can you direct me to the right person?" You have nothing to lose by doing that. Right? So, again, same thing. I'm going to the activity. First thing I'm looking at is all the posts. this person is not very active clearly. Uh two years ago was the last post. So probably you don't want to comment on something that is two years old. But then you can look at the comments that this person did on other people's posts. That tells you about what this person is interested in. But you can also provide value. So she's asking does your side project limit inspire this autodrive or does clude agent inspire running the side project?

直接答应通个电话了，对吧？所以你也可以俏皮一点。总能找到办法去接触这些人。再看这个人，同样更像是你的同级同事，所以不会是招聘经理。TikTok AI 基础设施的产品总监。作为产品总监，我只能推测她的管辖范围挺大，其中一部分可能跟 developer platform 有关。这个可以再往下挖。我们先假设是这样，好吧？我现在不想把所有档案都过一遍。就假设这个人确实是潜在的招聘经理。就算她不是，你也总可以问一句：「嗨，我刚申请了这个岗位，能帮我指一下该找谁吗？」这样做你没有任何损失，对吧？同样的套路，我进 Activity，先看所有帖子。这个人显然不太活跃，呃，上一条帖子是两年前。两年前的东西你大概不会想去评论。不过你可以看这个人在别人帖子下发的评论，这能告诉你她对什么感兴趣。而且你也能在那里提供价值。比如她在问：是你的副业启发了这个 autodrive，还是 Claude agent 启发你去做这个副业？

[1:26:22] Basia

What I would do if I were you, right? Like if I wanted to get in touch with this person, I would study what this person said, figure out the answer to that question that provides way more value than just both are true, right? How can I show that I've done the research and I actually have something intelligent to add? Right? So, this person again immediately gets notified because they don't likely get a lot of notifications. So, they see you now. They're curious. And if your tagline is again something that represents a role they're looking for, they will be interested. Right? One thing I want to say here is that you want to make sure that you applied for a job first. Show that you are a good citizen. You're not trying to, you know, skip the rules or just get ahead and things like that. So, you're still showing you're a good citizen. You're following the rules. At the same time, you're a go-getter, right? So, you're trying to get ahead. And in this world of AI generated applications and the scam that is happening in this world where people get 700 applications in the first 10 minutes meanwhile 70% of these applications are bots right so these people have to sift through this stuff right so it's not not cool if you are the person that is saying hey I'm a real human I did the I did my part I applied but I wanted to share it and you like let you know that you asked for these three things and I also have experience doing these three things.

换作是我，对吧？如果我想和这个人搭上线，我会研究这个人说了什么，想清楚那个问题的答案，给出比「两者都对」有价值得多的回答。我怎么才能表现出我做过功课、而且真的有点聪明的东西可以补充？对吧？这个人同样会立刻收到通知，因为他们平时大概收不到多少通知。所以他们现在看到你了，他们会好奇。而如果你的 tagline 恰好代表了他们正在招的那个岗位，他们就会感兴趣。我想在这里特别强调一点：你要确保自己先申请了这个岗位。表现出你是个守规矩的好公民，不是想钻空子、走捷径之类的。所以你仍然是在守规矩、按流程来，但同时你又是个积极主动的人，对吧？你在努力往前争取。而在这个 AI 批量生成申请的时代，整个圈子乱象横生——一个岗位发布后头 10 分钟就收到 700 份申请，其中 70% 是机器人，对吧？这些人不得不在这堆东西里筛来筛去。所以如果你是那个站出来说「嗨，我是真人，我该做的都做了、我已经申请了，但我还想告诉你：你要求的这三样东西，我正好都有经验」的人，那简直太好了。

[1:27:57] Basia

I would love to be considered. You're making their life easier and they'll appreciate it.

「希望能被纳入考虑。」你是在让他们的工作变轻松，他们会感激的。

[1:28:03] Basia

So that's how I would approach this topic.

这就是我处理这件事的思路。

[1:28:06] Aakash

And what about just commenting on like creators and other posts? Should you be doing a lot of commenting?

那去给创作者和其他帖子评论呢？应该大量评论吗？

[1:28:15] Basia

It's a great question. Depends on your goals. So, if you're trying to get noticed by other people and that's more of the passive way of networking because you never know who is seeing these comments, right? If you're trying to get noticed, you go and comment on big accounts and you are actually trying to time it because just commenting likely won't get you far unless you are one of the first people to po to comment on the post that just was released because then suddenly there is 300 comments and your is just one of many, right? If you're the first, there is a lot of people watching. So that's your way to stand out. And again, they will see your tagline and your profile picture, right? So you want to make sure that your tagline represents what you're trying to accomplish. So I would do this if I was optimizing for more randomized exposure to potential opportunities. If I were trying to actively get hired or switch jobs, I would probably focus on this type of stuff more.

好问题。取决于你的目标。如果你是想被更多人注意到——这更像是一种被动的人脉拓展方式，因为你永远不知道谁会看到这些评论，对吧？如果是想被注意到，你就去大号底下评论，而且要掐好时间点，因为光评论大概率走不远，除非你是帖子刚发出来时最早评论的那几个人之一。否则一下子就有 300 条评论，你的只是其中之一，对吧？如果你是第一个，会有很多人看到，这就是你脱颖而出的方式。同样，他们会看到你的 tagline 和头像，对吧？所以你要确保你的 tagline 准确代表你想达成的目标。如果我是在优化「随机撞上潜在机会」的曝光，我会这么做。但如果我是想主动找工作或者换工作，我大概会把精力更多放在刚才讲的那类做法上。

[1:29:21] Aakash

All right, everybody. We have just given you a master class on how to optimize your profile, how to write content, and how to turn that into more interviews for an outbound job search with DMs and commenting. This is the playbook. Instead of dropping 10 cold applications today, try this out. Try writing one post using the frameworks that we just showed today and you will see the results immediately. That is it for today. Basha, if they want to find more, learn about you more, where can they go?

好了各位。我们刚刚给大家上了一堂大师课：怎么优化你的档案、怎么写内容，以及怎么通过私信和评论，把这些变成主动出击求职中的更多面试机会。这就是整套打法。今天别再撒 10 份海投申请了，试试这个。用我们今天展示的框架写一篇帖子，你马上就能看到效果。今天就到这里。Basia，如果大家想找到你、进一步了解你，该去哪里？

[1:29:59] Basia

LinkedIn. [laughter] Just find me on LinkedIn. My how do you call it? Oh my god. What is the uh handle? Is this how you name it?

LinkedIn。（笑）直接在 LinkedIn 上找我。我的那个……叫什么来着？天哪。呃，handle？是这么叫的吧？

[1:30:15] Aakash

Yeah.

对。

[1:30:16] Basia

All right. My handle is my first and last name. Go connect with me and feel free to DM me. I read all of them.

好。我的 handle 就是我的名字加姓。来跟我连接，随时可以私信我，我每条都会看。

[1:30:26] Aakash

All right. Thank you so much for dropping so much knowledge and we'll see you all in the next episode.

好。非常感谢你分享这么多干货，我们下期节目见。

[1:30:32] Basia

Wonderful. Thank you, Akash. Thank you for inviting.

太好了。谢谢你，Aakash。谢谢邀请。

[1:30:36] Aakash

All right. Quick question before you go. Do you want to open source any of this stuff?

好。走之前问个小问题。这些东西你打算开源吗？

[1:30:42] Basia

So I have it as part of my course. So it's kind of behind the payw wall.

这些是我课程的一部分，所以算是在付费墙后面。

[1:30:51] Aakash

Behind the payw wall. That's what I figured. Okay, cool. Um, thank you so much for doing this. Really excited. Um, pretty much that's it now. um took a lot longer than we expected, but appreciate you.

付费墙后面。我猜也是。好，没问题。嗯，非常感谢你来做这期。真的很兴奋。嗯，基本就这样了。呃，比我们预想的长了不少，不过很感谢你。

[1:31:08] Basia

We got we got there. So hopefully it's going to be a good good episode.

我们还是做完了。希望会是一期好节目。

[1:31:13] Aakash

Yes. All right.

是的。好。

[1:31:16]

All right.

好。

[1:31:18] Aakash

See you.

回头见。

[1:31:18] Basia

Bye.

拜拜。

[1:31:20] Aakash

I hope you learned as much from today's episode as I did. If you can do one thing that's totally free that would help the show, it would be to check that you're following on Apple and Spotify podcasts. Check that you've left ratings and reviews on those platforms. Check that you're subscribed on YouTube. Leave a like and a comment on this video [music] and then share it with your friends. We're trying to make better and better podcasts. After 2 years, we think we've gotten something pretty good going. So, let us know what we can do to make it even better, who else we should interview, and we will put on the best shows we possibly can. Finally, don't forget my offer for the bundle. You get an entire year of my paid newsletter, plus [music] my favorite AI tools. Bolt, new, air table, speechify, descript, magic patterns, linear, dovetail, arise, and mobin. That's $27,000 worth of value for just $150. So check that out at bundle.acushi.com if it interests you, and I can't wait to share our next episode soon.

希望你从今天这期节目里学到的东西和我一样多。如果你愿意做一件完全免费、又能帮到节目的事，那就是确认一下你已经在 Apple Podcasts 和 Spotify 上关注了我们；确认一下你在这些平台上留了评分和评论；确认一下你已经订阅了 YouTube 频道。给这个视频点个赞、留个评论（音乐），再分享给你的朋友。我们一直在努力把播客做得越来越好。做了两年，我们觉得已经摸出一些不错的门道了。所以告诉我们还能怎么改进、还应该采访谁，我们会尽全力做出最好的节目。最后，别忘了我的大礼包优惠：你能拿到一整年的付费 newsletter，外加（音乐）我最喜欢的一批 AI 工具——Bolt.new、Airtable、Speechify、Descript、Magic Patterns、Linear、Dovetail、Arize 和 Mobbin。价值 27,000 美元，只要 150 美元。感兴趣的话去 bundle.aakashg.com 看看。期待很快和大家分享下一期节目。